- Extra! Extra! Local Newspaper Readership Stays Strong
MediaDailyNews, Erik Sass - Tuesday, December 27, 2011
Local newspapers remain the dominant source of news in small towns a ...
- GroupM China: American Products Click With Young Chinese
Online Media Daily, Steve McClellan - Wednesday, December 14, 2011
The most buzzed-about brand by Chinese youths was Apple Computer. Of t ...
- Newspapers' Digital Audience Skews Younger, More Affluent
MediaDailyNews, Erik Sass - Tuesday, December 13, 2011
People who read newspapers' digital content tend to be younger, better-educated a ...
- More Americans Turn To Web For Fun, Diversion
Online Media Daily, Mark Walsh - Friday, December 2, 2011
Entertainment companies take note -- a growing number of Americans are goi ...
- Traditional TV Still Reaches Key Student Demo
MediaDailyNews, Wayne Friedman - Monday, November 28, 2011
All students, college and high school, still do most of their ...
- Changing Parents' PC Tech
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 25, 2011
Despite any hard data to back it up, The Atlantic’s Alexis Madrig ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...
- 70% of Online Video Ad Viewers Visit Site or Buy
Research Brief, Jack Loechner - Thursday, November 17, 2011
According to a Burst Media survey of online U.S. adults aged ...
- U.S. Hispanics To Dominate Critical TV Demo
MediaDailyNews, Wayne Friedman - Monday, October 17, 2011
Young-skewing TV networks might take note about big changes in four year ...
- Social Media TV Buzz Highest Among Adults
MediaDailyNews, Wayne Friedman - Tuesday, October 11, 2011
Social media may be big with young people under 18 -- b ...
- Older and Wiser: Mature Customers' Needs
Research Brief, Jack Loechner - Wednesday, October 12, 2011
According to A.T. Kearney's Global Maturing Consumer study, falling birthrates and increasi ...
- Local Information Media Preferences
Research Brief, Jack Loechner - Tuesday, October 11, 2011
According to a survey by the Pew Research Center's Project for Excellen ...
- Social Media Bridges Generation Gap
Online Media Daily, Gavin O'Malley - Friday, October 7, 2011
Has the term "social Web" become redundant? Nearly so, it seems, ...
- ABC, CBS Tops With Affluent Viewers
MediaDailyNews, Wayne Friedman - Wednesday, September 28, 2011
ABC says based on the first week of the broadcast prime-time seaso ...
- Parents Key Demo For Social Media Gaming
Online Media Daily, Wayne Friedman - Wednesday, September 28, 2011
When it comes to social media, parents are much more likely ...
- LGBT Affluents Younger, Richer Than Other Upscale Demos
MediaDailyNews, Erik Sass - Friday, September 16, 2011
Affluent adults who identify themselves as lesbian, gay, bisexual or transgender te ...
- 18-34s: Some Watch Trad TV, Most Favor Streaming
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
A new TV viewing study from media and marketing consultant Altman Vilandr ...
- Millennials High on Digital and Friends
Research Brief, Jack Loechner - Wednesday, September 7, 2011
According to the "American Millennials" study from Barkley, with Service Management Gro ...
- Tablet Commerce: A New Marketing Target
Research Brief, Jack Loechner - Wednesday, August 24, 2011
According to a new report by Forrester Research, in partnership with Bizra ...
- Century 21 Enters 21st Century, Embraces Mobile
Online Media Daily, Joe Mandese - Monday, August 15, 2011
Real-estate agency Century 21 has made a huge commitment to mobile medi ...
- Smartphone Snapshot
Research Brief, Jack Loechner - Monday, August 15, 2011
According to the Pew Internet & American Life Project, 35% of Americ ...
- Affluents Adopting Technology Infused Lifestyles
Research Brief, Jack Loechner - Tuesday, August 9, 2011
"Affluent Consumers in a Digital World," a study from the Interactive Advertisi ...
- The Economics of Cohabitation
Research Brief, Jack Loechner - Wednesday, July 20, 2011
According to June 2011 data from the Pew Research Center, cohabitation ...
- Device Demographics: Part Of Your Strategy?
Marketing Daily, Martin Hayward - Thursday, July 7, 2011
Device demographics can help marketing teams develop a mobile strategy geared ...
- Arbitron: Radio Ups Reach By 2 Million Listeners
MediaDailyNews, Erik Sass - Tuesday, July 5, 2011
While advertising revenue is still down from a few years ago, broadca ...
- TV Holds: Young Adults More Likely To Media Migrate
MediaDailyNews, Wayne Friedman - Wednesday, June 29, 2011
More studies reveal cord-cutting isn't a threat to traditional TV distribution syste ...
- CW Kicks Off 4 New Shows, Reaches Beyond Core Demo
MediaDailyNews, Wayne Friedman - Thursday, May 19, 2011
Looking to add some new viewers beyond its core young women crow ...
- Fox Plans Ambitious Fall Season, Adds Cowell, Spielberg Shows
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
The Fox network -- the longtime industry leader among 18-49 viewers, t ...
- Jumptap: Older, Wealthier Mobile Users More Ad Receptive
Online Media Daily, Mark Walsh - Wednesday, May 11, 2011
New data from mobile ad network Jumptap shows older, more affluent consume ...
- Advertisers: 'Super Demo' Dedicated To Online Radio
MediaDailyNews, Erik Sass - Tuesday, April 12, 2011
While the overall audience for digital radio has been growing like gangbuster ...