CW Kicks Off 4 New Shows, Reaches Beyond Core Demo
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas and a reality show.
High on the list is "Ringer." It stars Sarah Michelle Gellar as a woman on the run who assumes her twin sister's identity, only to discover that her sister's life is just as complicated and dangerous. It goes at 9 p.m. on Tuesday, following "90210" at 8 p.m.
Another familiar star to young female viewers is Rachel Bilson, starring in "Hart of Dixie" as Dr. Zoe Hart, a sophisticated New Yorker who finds herself practicing medicine in a small Southern town. It runs at 9 p.m. after "Gossip Girl" on Monday.
New incoming CW president Mark Pedowitz stated: "Our priority this season was adding more original programming this upcoming year, and we've done that with shows that will appeal to our core audience of women, while also bringing in new viewers... We're being aggressive with smart, bold scheduling moves designed to improve key time periods and grow our audience."
On Wednesday, "H8R," hosted by Mario Lopez, brings celebrities face to face with the people who love to hate them. It goes at 8 p.m., followed by the first-ever All-Star Edition of "America's Next Top Model" at 9 p.m.
On Thursday, the CW's best-rated show, "The Vampire Diaries," gets a companion "The Secret Circle," from producer Kevin Williamson, about a coven of powerful witches. "Circle" starts at 9 p.m., after "Diaries" at 8 p.m.
"Nikita" moves to Friday at 8 p.m., to pair with "Supernatural" at 9 p.m.
The CW will have three mid-season shows, the returning "One Tree Hill" -- and two reality efforts. "Re-modeled" is where hundreds of small modeling agencies around the world come together in a new venture called The Network. In "The Frame," teams of people live in a stripped-down version of their home living space for up to 8 weeks, with each living in one 'frame,' Couples cannot physically see one another, but each "frame" is rigged with plasma screens and communication devices that allow for visual and verbal interaction.
The CW's 2011-2012 Fall Prime-Time Schedule
8:00-9:00 p.m. Gossip Girl (New Time)
9:00-10:00 p.m. Hart of Dixie (New Series)
8:00-9:00 p.m. 90210 (New Night)
9:00-10:00 p.m. Ringer (New Series)
8:00-9:00 p.m. H8R (New Series)
9:00-10:00 p.m. America's Next Top Model
8:00-9:00 p.m. The Vampire Diaries
9:00-10:00 p.m. The Secret Circle (New Series)
8:00-9:00 p.m. Nikita (New Night)
9:00-10:00 p.m. Supernatural