- 'Good Morning America' Still Tops In Morning Shows
MediaDailyNews, Wayne Friedman - Thursday, December 12, 2013
ABC's "Good Morning America" continues its winning ways in the a.m. throu ...
- Forrester: Retailers Need To Think Green
Marketing Daily, Tanya Gazdik - Friday, December 6, 2013
Consumer demand has finally put green retail on the main stage, accordi ...
- Eye Tracking's Latest Gaze
Around the Net in Video, P.J. Bednarski - Thursday, December 5, 2013
Tobii's EyeX developer kit, coming in March, opens the door for gam ...
- Don't Discount Lower-Income Affluents
Marketing Daily, Tanya Gazdik - Sunday, December 1, 2013
Lower-income affluents are important to marketers, according to a trend report fr ...
- Cross-Platform Media Consumption Up For Young Kids
MediaDailyNews, Wayne Friedman - Thursday, November 21, 2013
Post-millennial media consumers -- those kids born since 2005 -- are usi ...
- Can Young Consumers Really See The Future?
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 18, 2013
Farhad Manjoo, Wall Street Journal columnist and self-described grumpy old man, doesn&rsquo ...
- News Orgs Tap Twitter, Social Media To Reach Younger Demos
Online Media Daily, Gavin O'Malley - Thursday, November 14, 2013
If they haven't already, news organizations had better embrace social media ...
- Millennials Point Toward Mobile-First Future
Online Media Daily, Gavin O'Malley - Wednesday, November 13, 2013
Recognized as the canaries in the digital media coal mine, millennials' te ...
- Younger Demos Dislike Social Media Displays On TV
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Social media and TV programming continue to develop strong bonds among you ...
- Facebook Users Also Get News From Social Net
Online Media Daily, Mark Walsh - Thursday, October 24, 2013
People end up getting news from Facebook even when it's not w ...
- For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top ...
- Generation Next: Here Come The Homelanders
Online Spin, Matt Straz - Monday, October 21, 2013
What generation comes after the Millennials, the massive generation that is n ...
- 7-Eleven Hits The Bottle
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
7-Eleven is expanding its wine offering by selling ultra-premium wines for $2 ...
- Defy's Richman On Break/Alloy's Merger And Its Industry Implications
Online Media Daily, Gavin O'Malley - Tuesday, October 15, 2013
Keith Richman -- formerly CEO of Break Media, and now president ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- Mag Bag: 'Teen Vogue' Charts Brand Affinities
MediaDailyNews, Erik Sass - Thursday, October 10, 2013
"Teen Vogue" and Goldman Sachs conducted a study of brand affinities, nicknam ...
- YouTube Helps Drive Online Video, Usage Doubles
Online Media Daily, Gavin O'Malley - Thursday, October 10, 2013
When it comes to online video, consumers are increasingly sharing equally amo ...
- Young Adults Consuming Less News
MediaDailyNews, Erik Sass - Tuesday, October 8, 2013
News organizations confronting declining advertising revenues and the transition to digital med ...
- Broadcast Nets Cater To Slightly Older Demos
MediaDailyNews, Wayne Friedman - Tuesday, October 1, 2013
After one week of the new season, TV viewers are skewing slight ...
- Marketers Missing The Boat With Black Audiences
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
With a current buying power of $1 trillion that is forecast ...
- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- What You Guessed Is True: 40% of Xbox Live Viewers AREN'T Men
Around the Net in Video, P.J. Bednarski - Friday, September 20, 2013
Microsoft confirmed that 40% of the Xbox LIVE audience are women, accordi ...
- Y&R Study Reveals Consumers' Hidden Side
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2013
Consumers hide their motivations. Although they claim that achieving "meaning in lif ...
- Seniors Are Now The Growth Opp For Mobile
MoBlog, Steve Smith - Wednesday, September 18, 2013
The smartphone industry is maturing by literally maturing. One of the la ...
- A Third of Mobile Web Users Access Net Via Phones
Online Media Daily, Mark Walsh - Monday, September 16, 2013
Nearly two-thirds of U.S. mobile users now go online using their phone ...
- Google Analyzes Luxury Purchase Path, Solid Research En Route To Purchasing
Online Media Daily, Laurie Sullivan - Wednesday, September 11, 2013
Affluent consumers have become the most digital-savvy, using multiple devices to resear ...
- Macy's Takes An Active Interest In Workout Clothes
Marketing Daily, Laurie Petersen - Monday, September 9, 2013
As Macy's marches on in its quest for Millennial domination, activewear ...
- TV Network Viewers Break Down Via Cinema, Car Preferences
MediaDailyNews, Wayne Friedman - Thursday, September 5, 2013
What retail and other locations do TV viewers actually go to ...
- By 2017, Things Will Probably Be Better Than This Optimistic Study Says
VidBlog, P.J. Bednarski - Wednesday, September 4, 2013
A new eMarketer report says nearly 63% of the total US populati ...
- Subway, Target, Top Brands For Millennials
Marketing Daily, Tanya Gazdik - Monday, August 26, 2013
Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping ...