'Good Morning America' Still Tops In Morning Shows

by , Dec 12, 2013, 1:15 PM
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ABC’s “Good Morning America” continues its winning way in the a.m. through the first 11 weeks of the season.

Season-to-date, ABC’s morning show has been averaging a Nielsen 5.7 million viewers and 2.14 million 25-54 viewers, higher than NBC’s “Today,” at 5.0 million and 2.07 million 25-54 viewers. “CBS This Morning” is farther back -- at 3.05 million viewers and 1.03 million 25-54 viewers.

But among young 18-49 viewers, “Today,” the former longtime morning network show leader, still posts the best results: earning 1.64 million versus ABC’s “GMA” results at 1.5 million.

Typically, morning network shows and news shows cater to advertisers seeking older 25-54 viewers. “CBS Morning News” is at 725,000 among 18-49ers.

ABC’s “GMA” has been the leader among the early-morning network shows for over a year -- some 68 weeks. ABC says “GMA” is up 12% in total viewers this season and 9% higher among 25-54 viewers.

In the most recent week, ending Dec. 2, ABC’s “GMA” was at 5.87 million average total viewers and 2.3 million 25-54 viewers;, with NBC’s “Today” at 5.21 million total viewers and a bit closer to “GMA” among 25-54 viewers, 2.2 million. “CBS This Morning” hit 3.1 million total viewers and 1.05 million 25-54 viewers.

“Today” leads in younger viewers, 18-49 -- 1.78 million viewers; “GMA”, 1.64 million; and “CBS This Morning”, 768,000 million.

1 comment on "'Good Morning America' Still Tops In Morning Shows".

  1. Edmund Singleton from Winstion Communications
    commented on: December 13, 2013 at 5:18 a.m.
    How much stage make up, dyed hair and false eyelashes on women does it take to read the news?...a lot...

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