- AOL Introduces comScore-Validated Demographic Targeting
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
AOL on Tuesday announced it has upgraded the demographic targeting options availab ...
- Boomers Continue To Influence Marketplace
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2015
Marketers should think twice before discounting the influence of Baby Boomers, w ...
- Box-Office Revs Down In 2014, Global Revs See Slight Gain
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
The Motion Picture Association of America says domestic U.S. box office resul ...
- Half Of Americans Listen To Internet Radio
MediaDailyNews, Erik Sass - Tuesday, March 10, 2015
Roughly half of Americans regularly listen to Internet radio. That includes 1 ...
- Video Ad Marketers Using Cross-Screen And Advanced Targeting
Research Brief, Jack Loechner - Tuesday, March 10, 2015
According to an analysis of the Videology Group report Fourth Quarter U. ...
- Multicultural Users Still Driving The Smartphone Revolution
MoBlog, Steve Smith - Monday, March 9, 2015
Smartphone penetration is much, much higher among multicultural mobile customers than t ...
- Instagram Grabs Bigger Market Share, Twitter Growth Slows
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, March 4, 2015
Despite efforts to broaden its mass-market appeal, Twitter's user growth will contin ...
- That's The Sway It Is: Young Viewers Trust YouTube Stars Most Of All
VidBlog, P.J. Bednarski - Thursday, March 5, 2015
YouTube stars are much more influential for 13-17 year olds than ...
- Infiniti Goes After Young Affluent Consumers With QX30
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Infiniti, at the Geneva Auto Show, said it will target younger afflue ...