- Marketers Need Smart Data To Target Indian Mobile User
Mobile Marketing Daily, Ben Frederick - Tuesday, July 28, 2015
Marketers targeting Indian millennial mobile users need to move beyond demographic da ...
- Wrong Assumptions And Demographics In The Age of Data
MediaDailyNews, Lisa Lacour - Thursday, July 23, 2015
Despite the fact that technology now makes interest-based targeting at scale viabl ...
- People Using TV Levels Drop 6%
MediaDailyNews, Wayne Friedman - Tuesday, July 14, 2015
Live TV PUT levels, which represent the percent of the Nielsen measu ...
- Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
MediaDailyNews, Wayne Friedman - Monday, July 6, 2015
Big TV screens are still the dominating preference for overall viewers ov ...
- Millennials Celebrate Independence Day With Booze, Flags And Fireworks
MAD, Larissa Faw - Thursday, July 2, 2015
A survey from Horizon Media found that three in 10 American millennia ...