In June, prime-time live TV PUTs witnessed a 6% decline versus a year ago to a 22.9% PUT level, according to MoffettNathanson Research analysis from Nielsen data. Live PUTs still dominates all usage among core 18-49 users. Time-shifted prime-time TV viewing also declined -- 5% to 4.1 PUT level.
One rare move upward among the traditional TV platforms was English language broadcast, which rose 3% during the period to a 6.2 PUT-- in part due to rising NBA playoff and finals coverage.
A big loser was Spanish-language broadcast -- down 20% to a 1.6 number. Ad-supported cable TV also took a tumble last month -- off 9% to 14.3 -- but still maintaining the highest PUT level of any TV category.
Of the newer TV areas, video game console use grew 21% to a 2.9 PUT number and multimedia devices use (Internet connected devices, such as Apple TV, Roku, as well as smartphones, tablets, computers, laptops) doubled -- albeit from a small base -- up 100% to 2.0 PUT level.
Younger viewers continue to drift away from TV. June PUT prime-time levels for 18-24 year old were down 16%; 12-17s were down 11%; and 2-11s off 3%.