- MITX Names Amy Quigley As New President
Bay State Blog, Val Brickates Kennedy - Wednesday, April 30, 2014
MITX has a new leader. The Massachusetts Innovation & Technology Exchange h ...
- UK Ad Spend To Hit GBP20bn in 2015
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
UK ad spend will hit GBP20bn next year, largely through brands increasi ...
- Last Call For Boston AdClub's Hatch Awards
Bay State Blog, Val Brickates Kennedy - Monday, April 28, 2014
Last call for the Boston AdClub's Hatch Awards! Agencies and individuals ha ...
- It's Time to Move from Engagement to Embedment in Digital
Marketing: Health, Fard Johnmar - Friday, April 18, 2014
In health technology and marketing circles, engagement has been the name ...
- Social Media And TV - So Happy Together
Social Media Insider, Catharine P. Taylor - Monday, April 14, 2014
Viacom announced last week that it will use a Mass Relevance-driven to ...
- IBM Sees Silverpop As Key To Innovative Marketing
MediaDailyNews, Laurie Sullivan - Friday, April 11, 2014
Jay Henderson, global strategy director of IBM Smarter Commerce, describes the wo ...
- M&S Moves To Mindshare, Ending 14 Years With Walker Media
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
After fourteen years working with Walker Media, Marks and Spencer has shift ...
- Adland Is Missing Vital Digital And Mobile Skills
Around the Net In MAD London, Sean Hargrave - Friday, April 11, 2014
British advertising and marketing professionals are low in confidence when it com ...
- IAB Appoints Cunningham VP Technology, Ad Operations
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 11, 2014
The Interactive Advertising Bureau has appointed Scott Cunningham vice president of technolo ...
- Netflix Takes A Chicago Couple To The Junior Prom
Around the Net in Video, P.J. Bednarski - Friday, April 11, 2014
A Chicago high school student asked Netflix if it would take h ...
- IBM To Acquire Silverpop, Enlarges Cloud Computing Services
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
IBM reported Thursday it was entering into an agreement to acquire Silverpo ...
- NHS Blood and Transplant Seeking Digital Agency
Around the Net In MAD London, Sean Hargrave - Thursday, April 10, 2014
The health authority which supplies blood and organs to hospitals in Engla ...
- HubSpot To Open Office In Sydney, Australia
MAD Boston, Val Brickates Kennedy - Thursday, April 10, 2014
Ad tech firm HubSpot announced that it plans to open an offi ...
- MITX Mobile Summit Kicks Off April 24
Bay State Blog, Val Brickates Kennedy - Wednesday, April 9, 2014
It's that time of year again, mobile marketing fans. MITX's annual Mobi ...
- '47 Brand To Launch Digital Ad Campaign With The Fantastical
Around the Net In MAD Boston, Val Brickates Kennedy - Friday, April 4, 2014
Massachusetts-based '47 Brand will launch a major digital ad campaign on Apr ...
- BoSox Unveil New iBeacon Mobile App
Bay State Blog, Val Brickates Kennedy - Thursday, April 3, 2014
Just in time for Friday's Opening Day, the Boston Red Sox ha ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
SearchBlog, Laurie Sullivan - Tuesday, April 1, 2014
Marin Software has developed technology that allows advertisers to integrate weather, televisio ...