- Groups Supporting Ted Cruz Spend $2.4 Million In 8 States
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 29, 2016
Gearing up for an active March 1 (Super Tuesday), groups supporting Se ...
- Can Smartphones Swing The Primaries?
Marketing: Politics, Ran Ben-Yair - Monday, February 29, 2016
Around the country, digital consultants are now threading mobile-first strategies into candidate ...
- Political Advertisers Should Spend More Time On Mobile
Mobile Marketing Daily, Ben Frederick - Friday, February 26, 2016
Between the outrageous moments in debates and the shifting ad-tech landscape, t ...
- PlaceIQ Partners With LiveRamp For Addressable TV Campaigns
Mobile Marketing Daily, Ben Frederick - Thursday, February 25, 2016
Running across three verticals (retail, automotive, and tourism), the campaigns targeted househol ...
- Political Campaigns Pay Different Programmatic Costs In South Carolina, Nevada
MediaDailyNews, Philip Rosenstein - Thursday, February 25, 2016
Presidential campaigns and super PACs have been using a variety of strategie ...
- Email Subject Line: Donate Please!
Red, White & Blog, Philip Rosenstein - Tuesday, February 23, 2016
The well-covered developments in big data, targeting and cross-platform marketing have great ...
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
Red, White & Blog, Philip Rosenstein - Thursday, February 18, 2016
With around $1 billion expected to be spent on digital advertising ...
- Above The Fold And Relevancy Optimizes Viewability
Research Brief, Jack Loechner - Thursday, February 18, 2016
"Viewability," says the report, has become a hot topic in digital marketi ...
- Death Of Print Is The Death Of A Thousand Cuts
London Blog, Sean Hargrave - Wednesday, February 10, 2016
As "The Telegraph" asks Deloitte what it should do next, it's ha ...
- Trump, Sanders Win NH, Political Race Heats Up
Red, White & Blog, Philip Rosenstein - Wednesday, February 10, 2016
The 100th installment of New Hampshire's first-in-the-nation primary kept the TV networ ...
- How Many Emails Should You Send A Month?
Email Marketing Daily, Jess Nelson - Monday, February 8, 2016
Is 5.75 the magic number of email marketing frequency? New research fr ...
- Step Aside, Hyundai, Heinz And Doritos -- TurboTax Wants Its Moment Of Super Bowl Glory
Mediapsssst, Richard Whitman - Monday, February 8, 2016
Now here's something a bit more substantive than the USA Today Sup ...
- The Top 5 Mobile Marketing Trends for Political Ads
Marketing: Politics, Fred Joseph - Friday, February 5, 2016
Many believe that digital marketing during the 2012 election led to Obama ...
- Is Digital A Dead Man Walking? Or Could Native Replace The Addiction To Spray And Pray?
London Blog, Sean Hargrave - Monday, February 1, 2016
Digital marketing is more an injured man limping than a dead m ...