- Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies
MAD, Steve McClellan - Wednesday, March 30, 2016
After the deal is completed, Darwin -- a performance marketing agency bas ...
- Adobe Unveils New Marketing Cloud Powered By Data Science
Email Marketing Daily, Jess Nelson - Tuesday, March 22, 2016
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and ...
- Cloud Software Boosts Adobe Revenue, Q1 2016 Results Soar
Email Marketing Daily, Jess Nelson - Monday, March 21, 2016
Adobe Systems has continually invested in its marketing cloud software, adding mo ...
- Agency And Marketing Pros Focus On More Technology
Research Brief, Jack Loechner - Thursday, March 17, 2016
According to a new report from EMarketer, marketing technology is getting great ...
- 3 Companies Are Dominating Political Digital Ad Budgets
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 16, 2016
Twitter, Facebook and Google are dominating political digital ad budgets in t ...
- How Influencers Could Swing the Presidential Election
Marketing: Politics, Ted Murphy - Tuesday, March 15, 2016
In the thick of a close presidential race, candidates are turning ov ...
- Brands Embrace The Virtual In Reality
Marketing Daily, Laurie Sullivan - Saturday, March 12, 2016
AUSTIN, TEXAS: At least at South By Southwest Interactive (SXSWi), brands a ...
- What Brand Advertisers Can Learn From Marketing Politics
Marketing: Politics, Taylor West - Thursday, March 10, 2016
The 2016 presidential election has garnered its fair share of publicity ov ...
- Connected TV: Why Aren't Advertisers Flocking?
MediaDailyNews, Andre Swanston - Thursday, March 10, 2016
CTV usage has grown over 300% in the past year and n ...
- Fraud Concerns Mount Around Targeting Hispanics Online
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Hispanic voters are heavy users of mobile devices and digital marketing wi ...
- Deloitte's New Data-Driven Pitch At SXSW
Around the Net in Real-Time, Tobi Elkin - Monday, March 7, 2016
It won't be the same old Deloitte at SxSW this week ...
- ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
ITV's chief executive Adam Crozier has questioned the effectiveness of online advertisin ...
- AdRoll Takes On Email Marketing
Email Marketing Daily, Jess Nelson - Thursday, March 3, 2016
AdRoll announced the launch of SendRoll on Wednesday, extending the company's predicti ...
- Ad Blocking Is A Symptom, Not The Disease
MediaDailyNews, Derek Harding - Wednesday, March 2, 2016
Advertising to the uninterested is wasted. Unfortunately, in the digital world, ev ...
- Don't Sleep on Third- Party Data
MediaDailyNews, Pete LaFond - Wednesday, March 2, 2016
Data quality is not determined by its relative point of origin, bei ...
- Marketo CMO Thinks Ad Blocking Could Be A Good Thing
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
ExchangeWire speaks to Sanjay Dholakia, CMO of Marketo about how ad blocki ...