Around the Net
3 Companies Are Dominating Political Digital Ad Budgets
- AdExchanger, Wednesday, March 16, 2016 12:18 PM
Twitter, Facebook and Google are dominating political digital ad budgets in the 2016 cycle. While a number of smaller independent technology companies have been investing in DC offices and staff, it will be difficult to significantly break into the space this cycle. As AdExchanger was told, “There are a lot of leases being taken out (by commercial ad tech companies), but I’d be concerned. Some of those offices are going to end up with tumbleweed blowing around.”
