- P&G Execs Talk About Changing Their Approach To Success
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 31, 2010
If Procter & Gamble continues to do what it has done ...
- At The Auto Show, The Word Is 'Digital'
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
How are BMW, VW, Honda and Toyota bringing in younger consumers? ...
- Kaiser To Digital Director, Maxus
MediaDailyNews, - Tuesday, March 30, 2010
Jon Kaiser was named digital director for Maxus North America, the Grou ...
- Initiative Digital Head Hayes Made Managing Director
Online Media Daily, Gavin O'Malley - Tuesday, March 30, 2010
Interpublic Group's Initiative has promoted Michael Hayes to the position of executi ...
- More Than Just A Line Item
Online Spin, Cory Treffiletti - Wednesday, March 31, 2010
To this day, if you ask marketers to show you an examp ...
- Entravision Expands Digital Sales
MediaDailyNews, - Monday, March 29, 2010
Entravision is expanding its digital team in Denver, adding J. Basil Dannebo ...
- Both Hands On The (Click) Wheel: More Than Half Of Americans Who Own MP3 Players Have Hooked It Up To Car
Online Media Daily, - Monday, March 29, 2010
According to the new Infinite Dial 2010 national survey from Arbitron In ...
- Display Ads Viewed Longer on Digital Magazines
Research Brief, Jack Loechner - Tuesday, March 30, 2010
According to a new survey called "The Case of Advertising in Interacti ...
- Media Storm Names Carat's Cornfeldt To Digital Director Post
Online Media Daily, Gavin O'Malley - Thursday, March 25, 2010
Media Storm on Thursday named Jeremy Cornfeldt as its new managing direct ...
- Yellow Pages Logo Redesign Paradox
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
A logo redesign conveys the brand's move from phone book to digit ...
- Narrowing The Divide
Engage:Hispanics, Alice Gomez - Thursday, March 25, 2010
U.S. Hispanics lead the way in breaking through the digital divide. ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Finding Digital Blind Spots
Online Media Daily, Thomas Pace - Thursday, March 25, 2010
Digital advertising is a complex business. Selling, trafficking and billing often va ...
- Connexus To Merge With Epic Advertising
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
Connexus Corporation -- owner of online ad network and social media compa ...
- Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
- Clear Channel Aids Milwaukee In Google Digital Bid
MediaDailyNews, - Tuesday, March 23, 2010
The City of Milwaukee Monday kicked off a digital out-of-home media campai ...
- RTB Platforms: Lessons From Wall Street?
Online Media Daily, Kent Wakeford - Tuesday, March 23, 2010
Real-time-bidding platforms are the buzz in the digital advertising space, heralded ...
- Lang, Lord Oversee New RazorfishDigitasDenuo Group, Tobaccowala Named Chief Strategy Officer
Online Media Daily, Joe Mandese - Monday, March 22, 2010
Laura Lang has been named CEO of RazorfishDigitasDenuo Group, a new un ...
- Definition of Digital Magazines Expands
Around the Net In Media, Fern Siegel - Tuesday, March 16, 2010
The Audit Bureau of Circulations, anticipating the growth of e-reading devices li ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- ABC News Adds Digital Journalists
Around the Net In Media, Fern Siegel - Monday, March 15, 2010
ABC has decreased its traditional media staff, but is staffing up ...
- Panasonic Begins 'Touch The Future' Tour
Marketing Daily, - Monday, March 15, 2010
Panasonic has commenced a 15-city "Touch the Future" tour to give consume ...
- KIT Digital Acquires Multicast Media Technologies
Online Media Daily, Gavin O'Malley - Monday, March 15, 2010
Online video provider KIT digital on Monday agreed to buy Multicast Med ...
- Imax To Launch Portable Screens, Expand Marketing Biz
Marketing Daily, David Goetzl - Monday, March 15, 2010
Imax is looking to go mobile and enter the experiential marketing busines ...
- Fisher, Lin Revs Dip, Digital Mixed
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Two mid-sized TV station groups, Lin TV and Fisher Communications, witnessed dro ...
- Mag Bag: 'Body + Soul' Rebrands As 'Whole Living'
MediaDailyNews, Erik Sass - Thursday, March 11, 2010
Martha Stewart Living Omnimedia is rebranding one of its print magazines ...
- Blackshaw To Marketers: 'Get Back to Boring'
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
Enough already with the sizzle, says Nielsen Online Digital Strategic Services' Pe ...
- Tipping Point: Digital Ad Revs To Top Print in 2010
MediaDailyNews, Erik Sass - Monday, March 8, 2010
The long-predicted tipping point has arrived, with total U.S. digital advertising a ...
- Conde Nast Believe In Digital Future
Around the Net In Media, Fern Siegel - Monday, March 8, 2010
Charles H. Townsend, president and CEO of Condé Nast, which publishes t ...
- NCC Media: New Name, Expands Audience Reach
MediaDailyNews, Wayne Friedman - Friday, March 5, 2010
National Cable Communications, which is co-owned by the three of the b ...