Details of the new organization were not disclosed, and Publicis executives said they would be revealed soon, but it appears that Bob Lord, who was named Global CEO of Razorfish last year when Microsoft announced its sale to Publicis in a deal valued at $530 million in cash and stock, has the No. 2 role in the new group, which also encompasses Denuo.
Rishad Tobaccowala, who has been CEO of Denuo, has taken on a broader role as chief strategy officer of Publicis Groupe.
"RazorfishDigitasDenuo"
rolls right off the tongue...
Just to be clear, Bob Lord has, does and will continue to run Razorfish. Any news on the Razorfish integration into VivaKi was covered (and covered well) by mediapost in December of 09. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118415