- Levinsohn's Expertise Can Transform Yahoo
On Media, Diane Mermigas - Friday, October 29, 2010
It was a no-brainer for Ross Levinsohn to grab the opportunity ...
- Mobile Digital TV Adds WFLA To Mix
MediaDailyNews, David Goetzl - Friday, October 29, 2010
Media General's WFLA is offering a free 24/7 simulcast of its programmi ...
- Redbox Says It Will Expand Into Digital Realm Next Year
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
Ben Fritz reports that Redbox plans to launch a Web-based digital-delivery servi ...
- FedEx Launches Morphing Map In Global Push
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign is not meant to be heavily branded, Brenda McWilliams, managi ...
- Department Stores Tear Into Holiday Promos
Marketing Daily, Sarah Mahoney - Thursday, October 28, 2010
More than ever, Christmas is creeping up on Halloween. From references ...
- Mag Bag: Conde Nast Shakes Up Exec Team
MediaDailyNews, Erik Sass - Thursday, October 28, 2010
Conde Nast is continuing to realign its sales and marketing organization f ...
- Dear Bev: How Can A Senior Magazine Pro Make A New Career In Digital?
MediaDailyNews, Beverly Weinstein - Wednesday, October 27, 2010
Here are some recent lessons from 20-year print veteran Pam Daniels, ...
- R/GA Ups Farrell To VP, Production
MediaDailyNews, - Wednesday, October 27, 2010
R/GA upped Vin Farrell to vice president of production. He had head ...
- Irwin Gotlieb: No More ARPU Available From Digital Goods
Online Spin, Dave Morgan - Thursday, October 28, 2010
If you work around the media industry, you certainly hear the te ...
- Coke Goes For Another Hit Music Single
Marketing Daily, Karlene Lukovitz - Tuesday, October 26, 2010
The holiday campaign -- an extension of the brand's "Open Happiness" marketi ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- Mobile: The Challenge Is Cost
MediaDailyNews, - Tuesday, October 26, 2010
In producing a variety of digital content, the price of production h ...
- News Corp. Plans National Tabloid for iPad
MediaDailyNews, Erik Sass - Tuesday, October 26, 2010
News Corp. is said to be working on the first national, all-digit ...
- Webroot Pins Hopes On Personality, Humor In Ads
Marketing Daily, Aaron Baar - Monday, October 25, 2010
The heavily digital campaign features banner ads that ask whether users wou ...
- Comcast Rolls Out Xfinity Services For TV, Video, Film
MediaDailyNews, Wayne Friedman - Monday, October 25, 2010
Comcast is rolling out its Xfinity TV brand, which has been test ...
- Auto Drive: Pandora Plans More Internet Radio
MediaDailyNews, Erik Sass - Friday, October 22, 2010
Traditional radio and satellite broadcasters beware: Internet audio service Pandora has i ...
- J.D. Power: Consumers Adopting Minimalism
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
J.D. Power and Associates has tapped five consumer trends emerging from t ...
- Game Consoles Gain Digital Delivery Traction
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"Because those are in so many homes, it's showing that young peopl ...
- Paramount Signs Digital Deal With Stiller
MediaDailyNews, - Wednesday, October 20, 2010
Paramount Digital Entertainment has signed an exclusive first-look deal with Red Ho ...
- Media General: Broadcast, Digital Post Double-Digit Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 20, 2010
Media General grabbed nearly 20% more broadcast television revenues in its third-quart ...
- Sirius XM Will Lease 4% of Spectrum
MediaDailyNews, Erik Sass - Wednesday, October 20, 2010
The FCC has decided how to implement the regulatory requirement requiring satelli ...
- Time Inc. Names SI Exec Fuchs To Lead Digital Platforms
Online Media Daily, Gavin O'Malley - Wednesday, October 20, 2010
Time Inc. on Wednesday named Sports Illustrated exec Ken Fuchs as i ...
- Where Relationships And Creativity Matter
Marketing Daily, Elizabeth Kiehner - Wednesday, October 20, 2010
Why aren't more brands making the commitment to digital? ...
- Jeep Makes Video Come To Life
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
In conjunction with the release of the game on Nov. 9, Je ...
- HuffPo, Public Integrity Center Merge For Investigative News
MediaDailyNews, - Tuesday, October 19, 2010
The Center for Public Integrity and the Huffington Post Investigative Fund ha ...
- CRE Launches New Research Initiative For Emerging Media
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Niels as issued an RFP from a research firm to provide ...
- How Sponsorships Rise To The Top Of The Digital Media Selling Process
Marketing: Sports, Brian Grey - Tuesday, October 19, 2010
Ultimately, the success of the collaboration between a brand and publisher ...
- Future Growth: It's All About Mobile
On Media, Diane Mermigas - Friday, October 15, 2010
If you don't have a mobile strategy, you don't have a grow ...
- Publicis Modem Names Claassens To Top-Level Creative Post
Online Media Daily, Gavin O'Malley - Monday, October 18, 2010
Publicis Modem USA on Monday named Damian Claassens as senior vice preside ...
- Sunkist Goes Mobile With Shopper Tech
Marketing Daily, Karlene Lukovitz - Friday, October 15, 2010
The programs use on-pack and in-store signage to encourage shoppers to te ...