- Nespresso First-Ever U.S. Television Campaign
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
The division of Nestle is doing its first-ever TV ad campaign ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
MediaDailyNews, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketi ...
- Perform Group Plans Sports Channels For Facebook
Around the Net In OMD Europe, Nina Lentini - Monday, April 30, 2012
The UK digital video provider is betting that fans of international footbal ...
- Europe's Badoo Comes A-Callin' In The States
Marketing Daily, Aaron Baar - Friday, April 27, 2012
Badoo.com, a popular European social network, is making its way to U. ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- Facebook Director Among Digital Cabinet Office Advisers
Around the Net In OMD Europe, Nina Lentini - Thursday, April 26, 2012
Richard Allan, director of policy in Europe for the social network, ...
- Aegis' 5-Year Outlook: Boost Regional Exposure, Push Digital
MediaDailyNews, Steve McClellan - Wednesday, April 25, 2012
According to the Aegis Group CEO Jerry Buhlmann, the so-called BRIC countri ...
- Meredith's TV Revs Solid, Top Magazines' Poor Performance
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Revenues from Meredith's TV stations grew 10% to $78 million, benefiting fr ...
- Couric Hosts Yahoo 'Take'
Online Media Daily, Fern Siegel - Wednesday, April 25, 2012
Katie Couric is hosting "Katie's Take" on Yahoo, which partnered with A ...
- 24 Hour Fitness Gears Up For London Games
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
"Team 24 Hour Fitness" athletes will make appearances and be featured ...
- TV Incentive Social Media Programs Gain Ground
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2012
ACTV8.me -- which has deals with Fox Broadcasting (for "New Girl"), Ma ...
- Barry Diller Tells Senate: Online Video Same As Trad TV
MediaDailyNews, Wayne Friedman - Tuesday, April 24, 2012
New digital video services should be permitted to operate on a lev ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- Study: Global Digital Future Looks 'Blight'
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
Half the sample worries that digital technology and multitasking are impairing o ...
- ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life
MediaDailyNews, Steve McClellan - Monday, April 23, 2012
ZenithOptimedia Group is refreshing its marketplace branding with the new addition ...
- JWT Re-Brands Minneapolis Office Digitaria, Expands Midwest Footprint
Online Media Daily, Joe Mandese - Monday, April 23, 2012
WPP flagship JWT has re-branded its Minneapolis office as an office ...
- Ralph Lauren Puts Digital Assignment In Review
Online Media Daily, Steve McClellan - Monday, April 23, 2012
Iconic fashion retailer Ralph Lauren has put its digital media agency assignme ...
- Digital Kiosk Bundles Belgian Newspapers, Magazines
Around the Net In OMD Europe, Nina Lentini - Monday, April 23, 2012
Jointly owned by nine Belgian publishers, GoPress is the latest joint digit ...
- Popularity Of Mobile Devices Still High
Marketing Daily, Aaron Baar - Sunday, April 22, 2012
According to ABI research, the 25% of consumers who showed a purcha ...
- Old Spice Champion: Sweet Smell Of Success
Marketing Daily, Karl Greenberg - Monday, April 23, 2012
The campaign "Believe in Your Smellf" focuses on a new product ...
- Place-Based, Especially Cinema, Drag DOOH Results: Report Projects More Demand In 2012
MediaDailyNews, Joe Mandese - Monday, April 23, 2012
On the cusp of the 2012-13 upfront advertising marketplace, new data indicat ...
- Tumblr, AOL And Google Become More Brand-Friendly
Online Spin, Matt Straz - Monday, April 23, 2012
There were clear signals last week that the digital media industry ...
- How 'Dive' Magazine Took The Plunge
Around the Net In OMD Europe, Nina Lentini - Friday, April 20, 2012
Sales at the UK's leading scuba magazine were in decline on a ...
- Mag Bag: 'Elle' Launches S-Commerce On Facebook
MediaDailyNews, Erik Sass - Thursday, April 19, 2012
The Elle social commerce initiative centers on a curated "trend guide" linki ...
- Adometry Cross-Channel Attribution Integrates Offline Data
Online Media Daily, Laurie Sullivan - Thursday, April 19, 2012
Adometry has launched a platform that identifies with increasing accuracy the offli ...
- Viacom Names DiMemmo, Iooss To Head Digital Sales
Online Media Daily, Joe Mandese - Thursday, April 19, 2012
Melanie DiMemmo and Sarah Iooss have been named senior vice president-digital ...
- BMW Preps 2012 Olympics Campaign
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
The campaigns will include national and local television ads; digital advertising; a ...
- Uncommon Sense: Get Lost: Siri, GPI and Why Me?
MediaDailyNews, Jeff Einstein - Thursday, April 19, 2012
We wake up one morning to discover that we've become prisoners ...
- Online Advertising Hits $31.7 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, April 18, 2012
Internet ad spending grew 22% in 2011 to $31.7 billion, according ...
- MSN, FoxSports Sites Team For Olympic Coverage
Online Media Daily, Gavin O'Malley - Wednesday, April 18, 2012
In the run-up to the Summer Olympics, networks and online publishers a ...