January 25, 2023
Guyardo Adds Addressable, Digital Ad Sales At DirecTV
- April 30, 2012
Paul Guyardo has been named executive vice president, chief revenue and marketing officer of DirecTV. He is expanding oversight of the satellite TV service's sales and marketing organization to include both traditional ad sales, as well as its new addressable and digital platforms. Guyardo had been CMO.
