- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- Magazine Print Readership Declines, Digital Grows
MediaDailyNews, Erik Sass - Wednesday, May 30, 2012
Consumer magazines' print readership declined over the last year, but the loss ...
- Digitaria, Adobe Team
Online Media Daily, Fern Siegel - Wednesday, May 30, 2012
Digital marketing and technology firm Digitaria, a JWT Company, has engaged ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Florida Campaign Dangles Tourism Packages
Marketing Daily, Karl Greenberg - Tuesday, May 29, 2012
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation package ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Understanding the Cost-Per-Engagement Ad Model
Online Media Daily, Sebastian Tonkin - Tuesday, May 29, 2012
When paired with strong audience targeting, the CPE model can be extreme ...
- Companies Lack Coherent Digital Strategies
Online Media Daily, Mark Walsh - Tuesday, May 29, 2012
Less than 10% of companies say they have a "highly evolved" digit ...
- Skinnygirl In 'Drink Like a Lady' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Women "know what they want...and the art of socializing should be ...
- Net-Connected TV Grows Ad Impressions
MediaDailyNews, Wayne Friedman - Thursday, May 24, 2012
Net-connected TV video ad impressions are five times that of 2011. The ...
- PayPal Adds POS, Retail Partners For In-Store Payments
Online Media Daily, Mark Walsh - Thursday, May 24, 2012
PayPal has announced partnerships with two of the biggest point-of-sale (POS) termin ...
- Initiative Splits Innovations, Digital Units, Rosner To Run Innovations
MediaDailyNews, Steve McClellan - Wednesday, May 23, 2012
Nearly a year after combining the operations, media shop Initiative is n ...
- Xaxis Kicks Off In Canada
Online Media Daily, Steve McClellan - Tuesday, May 22, 2012
Xaxis, the GroupM demand-side digital ad-buying platform, has launched in Canada. ...
- Evian Launches Global Content Platform
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
The site, subtitled "Awaken your sense of wonder," seeks to promote ...
- Online Window Shopping Sales Converters
Research Brief, Jack Loechner - Tuesday, May 22, 2012
According to the hybris 2012 "MultiChannel Shopping Survey," even while shopping ...
- Philadelphia Pulls Out The Stops For Art
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
Probably best known as a tourist destination for American history buffs, t ...
- Radio Ad Revs Edge Up
MediaDailyNews, Erik Sass - Friday, May 18, 2012
Radio started the year with modest growth, according to the latest figur ...
- WPP's Possible Buys Big Stake In Russia's Grape Agency
Online Media Daily, Steve McClellan - Friday, May 18, 2012
WPP's Possible Worldwide has bought a majority stake in Grape, a Russi ...
- Digital 'Larry King Now' Scheduled For Summer Launch
Online Media Daily, Fern Siegel - Friday, May 18, 2012
Larry King says his talk show will resume this summer on t ...
- Upfront: CW Adds 50 Hours Of Shows, New Digital Studio
MediaDailyNews, Steve McClellan - Thursday, May 17, 2012
The CW adds 50 hours of programming to its lineup of show ...
- Mag Bag: 'LA Magazine' Shuttered -- Again
MediaDailyNews, Erik Sass - Thursday, May 17, 2012
Citing the continuing weakness in print advertising demand and broader economic uncertaint ...
- Turner Broadcasting, Funny Or Die Site Team On Sales Front
MediaDailyNews, Fern Siegel - Wednesday, May 16, 2012
Turner Broadcasting, which includes TBS and Adult Swim, is teaming with FUn ...
- IAB Debuts Digital Sales Certification Program
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
The digital advertising world now has its answer to the legal profession ...
- DPAA Issues RFP For Digital Media Summit
Raw, Joe Mandese - Thursday, May 17, 2012
The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissio ...
- VivaKi Takes Manhattan (Thankfully, Not This Week)
Raw, Joe Mandese - Thursday, May 17, 2012
During a week in which it seems everyone is taking Manhattan ...
- Jaguar First In Europe To Launch New Vibrant Lightbox Ads
Marketing Daily, Karl Greenberg - Wednesday, May 16, 2012
Jaguar Cars is launching a digital campaign in Europe using Vibrant Lightb ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- Northcliffe, Newsflare Ink Video Footage Deal
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Northcliffe titles, which include the This Is series and the LocalPeople.co.uk hyperloc ...
- A Music Map Of World's Hottest Digital Markets
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 15, 2012
Record labels' new-found enthusiasm for ending their iTunes dependence has created ...
- Ziff Davis Adds 'Computer Shopper' To Digital Portfolio
Online Media Daily, Gavin O'Malley - Monday, May 14, 2012
Investing further in the technology information space, Ziff Davis has added ComputerShopper.c ...