- 2C, Flipeleven Launch Digital Shop
MAD, Larissa Faw - Thursday, July 28, 2016
This new Flip2C division will specialize in websites, apps, micro-sites, display ad ...
- Factual Joins The Network Advertising Initiative
Mobile Marketing Daily, Ben Frederick - Thursday, July 28, 2016
Factual counts some of mobile's biggest location-based properties as clients. The N ...
- Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With
MediaDailyNews, Joe Mandese - Thursday, July 28, 2016
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the t ...
- NYT's Digital Ad Revenues Drop
The Daily Blog, Erik Sass - Thursday, July 28, 2016
The New York Times Co. announced that its digital ad revenues slipp ...
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
London Blog, Sean Hargrave - Wednesday, July 27, 2016
If just 9% of digital display is viewed for just a secon ...
- OneMethod To Handle Digital, Social For Freshii
MAD, Larissa Faw - Thursday, July 21, 2016
The health-casual restaurant chain is challenging the creative shop to "produce memorab ...
- Branded Content Scores Better Than Pre-Roll
Television News Daily, Wayne Friedman - Wednesday, July 20, 2016
Digital branded content has better recall than pre-roll advertising, in a stu ...
- Seven Daughters Gets Canned
MAD, Larissa Faw - Tuesday, July 19, 2016
The "Yes You Can" campaign supports the alcohol brand's first line ...
- Emerging Products Spur CE Growth
Marketing Daily, Aaron Baar - Tuesday, July 19, 2016
As consumers' lives become more "digitized," technology pushes the industry to n ...
- Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
Real-Time Daily, Joe Mandese - Wednesday, July 20, 2016
At a time when so-called "viewable impressions" are emerging as the indust ...
- Mitsubishi Turns Smartphones Into Steering Wheels
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
"We wanted to relook at the way feature demos are done," sa ...
- Total TV Views Dip Slowing, Digital Video Shift To Mobile
Television News Daily, Wayne Friedman - Friday, July 15, 2016
Total TV time per day -- both live and time-shifted viewing ...
- TUI Ditches Travel Brochures, Goes All Digital
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
As Thomson prepares to rebrand to TUI in the UK over t ...
- Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies
Marketing: Politics, Yoav Naveh - Friday, July 15, 2016
While publishers like 'Buzzfeed' have already refused a reported $1.3 million ...
- ABCd's 'Newborn Moms' Raises The Bar For Minimalist Content Plays
Video Critique, Larry Dobrow - Friday, July 15, 2016
I dig everything about ABC's new ABCd Originals slate of quick-hit digit ...
- Asia Pac To Overtake US In Digital Spend, UK Placed Third
Around the Net In MAD London, Sean Hargrave - Wednesday, July 13, 2016
Asia-Pacific will overtake North America as the world's biggest market for digit ...
- Digital Driving 92% Of Business Calls
Research Brief, Jack Loechner - Wednesday, July 13, 2016
In 2015 digital channels drove 92% of business calls, up from 8 ...
- Fox TV Launches Live Network Prime Time Streaming
Television News Daily, Wayne Friedman - Monday, July 11, 2016
Making a bold step into the streaming digital world, Fox will ...
- General Mills Goes All Digital To Promote New 'Tiny Toast' Brand
MAD, Larissa Faw - Friday, July 8, 2016
It's the first all new cereal brand from the marketer in ...
- NASCAR Scores With Social Media
Marketing Daily, Tanya Gazdik - Friday, July 8, 2016
"We're delighted that fans are tuning in and engaging across digital a ...
- Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term
Television News Daily, Wayne Friedman - Friday, July 8, 2016
Although the TV upfront market seems strong to many, one analyst sa ...
- Procter & Gamble, Unilever Dominate Q2 With Emotional Ads
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
"If ads don't provide some benefit to the viewer, what we ca ...
- Vice Media Acquires Garage Magazine
Publishers Daily, Sara Guaglione - Wednesday, July 6, 2016
Vice Media has acquired a controlling stake in the London-based arts a ...
- Schiekofer Named GroupM Chief Digital Investment Officer, Succeeds Bluman
MAD, Steve McClellan - Tuesday, July 5, 2016
WPP and GroupM veteran Susan Schiekofer has been appointed to the ro ...
- Markets Media Acquires 'Traders Magazine,' Will Expand Digital Reach
Publishers Daily, Sara Guaglione - Tuesday, July 5, 2016
Markets Media has acquired Traders Magazine from SourceMedia. The combined entity wi ...
- Q2 Media M&A Deals Slow Down, Digital Gains
MediaDailyNews, Wayne Friedman - Friday, July 1, 2016
Overall media deals declined in the second quarter of this year fr ...