- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penn ...
- Report: Agencies Know They're Behind On Digital
MAD, Larissa Faw - Wednesday, August 31, 2016
The State of Advertising Talent report from smith & beta found th ...
- CBS All Access Debuts Ad-Free Option
Television News Daily, Wayne Friedman - Wednesday, August 31, 2016
CBS is starting up a commercial-free option for its CBS All Acce ...
- 'ESPN The Magazine,' 'The Atlantic' Take Top Rankings In MPA Brand Audience Report
Publishers Daily, Sara Guaglione - Tuesday, August 30, 2016
There was "modest change" in print and digital audiences for magazine brand ...
- Advertisers: Take A Page, Or A Listen, From Pandora
RTBlog, Tobi Elkin - Wednesday, August 31, 2016
Pandora's Sponsored Listening ad program, which launched last year, is an interesti ...
- MediaMath's Educational Arm Forms Advisory Board
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
MediaMath's educational arm, the New Marketing Institute (NMI), announced on Tuesday t ...
- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they ha ...
- SMB Market Budgets Up For Websites And Word-Of-Mouth
Research Brief, Jack Loechner - Tuesday, August 30, 2016
Nearly all have a website, and many are even getting on boa ...
- Clinton Buries Trump In Negative Advertising, Frames Trump Conversation
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
Hillary Clinton has overspent Trump in advertising by a huge margin, causi ...
- Who Moved My Digital Inventory?
Garfield at Large, Bob Garfield - Monday, August 29, 2016
Why is the media economy in free fall? The main thing ...
- SpinMedia For Sale, Site Loses $5 Million Yearly
Publishers Daily, Sara Guaglione - Friday, August 26, 2016
Formerly known as Buzz Media, the company rebranded and took on t ...
- McClusky Named Sports Illustrated Group Digital Editor
Publishers Daily, Sara Guaglione - Friday, August 26, 2016
Mark McClusky will shape the digital strategy for Sports Illustrated, Golf, ...
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
AdTheorent, a predictive targeting digital ad network, announced Monday the results ...
- Political Spending On Snapchat Rises
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
As the candidates for president increasingly court young voters, Snapchat has se ...
- 'Sports Illustrated,' Fox Sports Team For Content, Ad Deal
Publishers Daily, Sara Guaglione - Thursday, August 25, 2016
The multiyear partnership will also create a joint digital sports network th ...
- Trump's Digital Game Begins, Clinton Campaign Among Most Digitally Sophisticated
Red, White & Blog, Philip Rosenstein - Friday, August 26, 2016
Campaigns have invested heavily in digital advertising in the 2016 cycle. Whi ...
- National TV Ad Spend Up 3.2%; Cable Gains 5.6%
Television News Daily, Wayne Friedman - Thursday, August 25, 2016
Cable news networks benefited from higher ratings from strong interest in t ...
- More Cuts May Hit Conde Nast
The Daily Blog, Erik Sass - Friday, August 26, 2016
One of the main changes under consideration would be a big shake ...
- Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowe ...
- 'BuzzFeed' Splits Up News, Entertainment: Puts Emphasis On Video
Publishers Daily, Sara Guaglione - Wednesday, August 24, 2016
The health and video news teams will be integrated into BuzzFeed New ...
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital med ...
- AMI Reports 29% Growth In Digital Audience
Publishers Daily, Sara Guaglione - Tuesday, August 23, 2016
Across its entire portfolio, which includes Radar Online and OK Magazine, A ...
- Comcast 'Watchable' Adds Refinery29, MiTu, Cut.com
Around the Net in Video, P.J. Bednarski - Tuesday, August 23, 2016
Comcast's ad-suported streaming service, Watchable has today announced a slate of exclusive programming created ...
- OMD Names Doug Rozen Chief Digital And Innovation Officer
MAD, Steve McClellan - Wednesday, August 17, 2016
Rozen joins OMD following four years as Chief Innovation Officer and SVP/Gener ...
- Buick Enlists Actor Max Greenfield
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2016
"We have partnered with personalities that are a good fit for t ...
- New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
RTBlog, Tobi Elkin - Thursday, August 18, 2016
A new program spearheaded by the IAB Education Foundation seeks to tra ...
- VideoAmp Launches Advanced TV Ad-Buying Platform
Real-Time Daily, Philip Rosenstein - Thursday, August 18, 2016
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- Video-On-Demand In Demand
Research Brief, Jack Loechner - Wednesday, August 17, 2016
onsumers around the globe are tuning in to digital video in increasi ...
- Digital Shop Chemistry Merges With Creative Agency Breensmith
MAD, Steve McClellan - Monday, August 15, 2016
Breensmith co-founders Tim Smith and Chris Breen will serve as President a ...
- Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Now six days into the Olympics, NBC says it is meeting mo ...