- Basso Exits 'Bloomberg Businessweek' In Shakeup
Publishers Daily, Sara Guaglione - Tuesday, November 29, 2016
November's shakeup at Bloomberg Businessweek's editorial department also eliminated positions on i ...
- Brands Battle In The 'War For Talent'
Marketing Daily, Tanya Gazdik - Monday, November 28, 2016
"It's no surprise that top digital talent finds these companies attractive. Th ...
- Authenticity Ads Make Stronger Impact Than Analytics, Targeting In 2016 Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, November 29, 2016
Emotional ads top analytics in appealing to voters. Less sophisticated online ad ...
- 'Financial Times' Considers Acquisitions To Strengthen Digital Subscription Biz
Publishers Daily, Sara Guaglione - Wednesday, November 23, 2016
The London-based publisher is also interested in buying technology firms with da ...
- Mainstream Media Needs To Recapture Its Investigative Thread, Start A Two-Way Conversation
Red, White & Blog, Philip Rosenstein - Wednesday, November 23, 2016
It was clear since Election Day that the mainstream news media grave ...
- Forecast: Local TV Ads To Witness Steep Decline In 2017
Television News Daily, Wayne Friedman - Tuesday, November 22, 2016
The double-digit percentage declines are expected, given that 2017 will be ...
- President-Elect Trump Addresses Nation Through YouTube, Holds Press Conference 'Soon'
Red, White & Blog, Philip Rosenstein - Tuesday, November 22, 2016
Trump is turning to digital video to connect with the American peopl ...
- Nielsen Expands Digital Ad Ratings With Insight Service
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Nielsen is launching DAR Publisher Insights, which allows a deeper analysis ...
- JWT Wins Global Lux Digital AOR
MAD, Steve McClellan - Friday, November 18, 2016
This is the first time that the WPP shop has added digit ...
- On-Target Versus Reach: The Digital World Needs Both To Succeed
MediaDailyNews, Andrew Feigenson - Monday, November 21, 2016
The ability to deliver ads to specific audiences has made digital advertisi ...
- Connatix Partners With GeoEdge To Bolster Security Against Video Ad Fraud
Real-Time Daily, Philip Rosenstein - Tuesday, November 22, 2016
Connatix, the native advertising platform for advertisers and publishers, has partnered wi ...
- Warner Bros. Buying Machinima For $100M
Around the Net In Media, Gavin O'Malley - Friday, November 18, 2016
Warner Brothers is buying digital programming giant Machinima for nearly $100 millio ...
- Publicis Merges 2 Powerhouse Digital Brands To Form SapientRazorfish
MAD, Larissa Faw - Thursday, November 17, 2016
Alan Wexler will head the entity, which combines SapientNitro with Razorfish, t ...
- New Digital Media Players Less Threat To Pay TV
Television News Daily, Wayne Friedman - Thursday, November 17, 2016
A new study says 58% of owners of digital media players u ...
- UK Government To Strengthen Surveillance Powers
Around The Net in Daily Online Examiner, Gavin O'Malley - Thursday, November 17, 2016
The Snooper's Charter -- a law that would give the British governme ...
- Digital Influencers? Celebrities perhaps need not apply
Show Daily, Wayne Friedman - Thursday, November 17, 2016
Celebrities might seem to be obvious choice to be digital media influence ...
- MGM To Debut Family Digital Network, Light TV
Television News Daily, Wayne Friedman - Wednesday, November 16, 2016
The network will feature what it calls "wholesome family and faith-based entertainme ...
- JWT Picks Up Global Digital Brief For Unilever's Lux
Around the Net In MAD London, Sean Hargrave - Wednesday, November 16, 2016
J. Walter Thompson has landed a new business coup, earning the digit ...
- Lexus Brings Back December Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2016
"Though the bow's design and the campaign creative have evolved over tim ...
- Digital Strategies In Politics Defined By Age Rather Than Affiliation
Red, White & Blog, Philip Rosenstein - Wednesday, November 16, 2016
Digital advertising in leading political campaigns is being led by young staffe ...
- New TV Leverage: Hard Ground For Pay TV, New Media
TV Watch, Wayne Friedman - Tuesday, November 15, 2016
Many TV networks -- broadcast and cable -- have complained sometimes bitter ...
- Mobile-First, Then Digital-First -- How 2016 Transitions Into 2017
London Blog, Sean Hargrave - Friday, November 11, 2016
The figures have been reappraised. 2016 was the year of mobile, ...
- Are Publishers The New Quarterbacks?
Supply-Side Insider, Marc Rothschild - Friday, November 11, 2016
One solution being undertaken by more brands is to consolidate budgets ...
- What Trump's Election Says About Silicon Valley
Around the Net In Marketing Politics, Gavin O'Malley - Thursday, November 10, 2016
Does Donald Trump’s success show that Silicon Valley is out of st ...
- Marketing Budgets Predicted To Increase, But What About Email?
Email Marketing Daily, Jess Nelson - Tuesday, November 8, 2016
Marketing budgets in the U.S. and U.K. are expected to increase year-over-ye ...
- Infiniti Encourages Drivers To Start 'New Tradition'
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2016
"As the luxury brand with the youngest owner base, Infiniti has be ...
- Google And Facebook: The Terminators
Programmatic Insider, John Motavalli - Wednesday, November 9, 2016
Just when traditional advertisers are starting to abandon the usual media suspec ...
- 'WSJ' Reports 21% Ad Loss, Blames Decline In Financial, Tech Ads
Publishers Daily, Sara Guaglione - Tuesday, November 8, 2016
During a call with financial analysts, News Corp. CEO Robert Thomson sa ...
- Wall Street Journal Sees Digital Revenues Rise
Around the Net In Media, Gavin O'Malley - Tuesday, November 8, 2016
During the third quarter, digital ad revenue accounted for 24% of a ...
- Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns a ...