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2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for direct mail
PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2016
PebblePost took the concept of addressable TV and adapted it for direct ...
DM Trust Offers Brands Financial Help To Safeguard Best Practice
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
The DM Trust, created from the merger of the IDM Trust and ...
Google Honing Local Home Services
SearchBlog, Laurie Sullivan - Monday, April 18, 2016
Building out local advertising offerings, Google's home service advertisements are now available ...
Taradel Launches Integrated Snail Mail, Email Solution
Email Marketing Daily, Jess Nelson - Tuesday, March 29, 2016
Taradel, LLC launched an integrated email marketing and direct mail service on ...
Pitney Bowes Uses IoT Data To Improve Operations, Physical Mail Delivery
IoT Daily, Laurie Sullivan - Tuesday, March 15, 2016
Pitney Bowes has created a method to pull in data from each ...
Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
Search Marketing Daily, Laurie Sullivan - Thursday, February 18, 2016
Merkle and Oracle have formed a partnership supporting the growth of marketing ...
Say Hello To The Email Direct Buy Button
Email Marketing Daily, Jess Nelson - Monday, January 25, 2016
Marketers are planning to increase the integration of direct buy buttons into ...
Didit Appoints Leadership
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2015
Didit announced Tuesday the appointment of Peter Stein to sales executive, bringing ...
Royal Mail Signs Up Havas Helia And Publicis Chemistry
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Royal Mail has appointed Havas Helia to handle customer engagement and Publicis ...
AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisements, ...
DMA Merges With IDM
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2015
The Direct Marketing Association (DMA) and the Institute of Direct and Digital ...
Charities Suck Because They Think Digital Consumers Have 'Doormat' Written On Them
London Blog, Sean Hargrave - Wednesday, May 20, 2015
How much of a role constant begging letters played in a recent ...
Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's most ...
44% Of Marketers Using Three Or More Channels In Campaigns
Research Brief, Jack Loechner - Monday, April 6, 2015
According to the newly released DMA 2015 Response Rate Report, the modern ...
Mail Surveys Are Good Source Of Essential Research
Engage:Affluent, Ron Kurtz - Monday, March 16, 2015
In part 1 of this series, we looked at big data and ...
engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2015
engage:BDR has formed a partnership with Neustar that will allow advertisers to ...
AH Belo Buys 3 Marketing Cos.
MediaDailyNews, Erik Sass - Monday, January 5, 2015
The owner of "The Dallas Morning News" announced that it has acquired ...
Barclays Moves DM Account Away From Rapp
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Rapp has been served notice on Barclay's DM business and will have ...
Next Turns DM Back On With Good Effect
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
Next is making a return to direct mail after finding that a ...
'It's a Book Book' - Ikea's Catalog Launch Brilliantly Goofs On Apple's Breathless iPad Debut
MoBlog, Steve Smith - Thursday, September 4, 2014
Ikea's spot-on satire of our tech fetish is a great launch of ...
In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chicken ...
Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is a ...
DMA Replaces 170-Page Rule Book With Five Principles
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
The Direct Marketing Association (DMA) has overhauled its code of conduct replacing ...
Restoration Hardware's Catalog Mailing Jumps the Shark -- And So Much More
Social Media Insider, Catharine P. Taylor - Friday, June 27, 2014
In the annals of corporate credibility, few initiatives stretch reality quite so ...
Why Charities Are So Bad At Marketing - And What They Should Do About It
London Blog, Sean Hargrave - Tuesday, June 10, 2014
Charities are now officially twice as likely to be complained about for ...
Connected Cars Will Speak To Digital Out-of-Home And In-Home Networks
SearchBlog, Laurie Sullivan - Monday, February 10, 2014
I smile every time someone complains about online ad targeting, and think ...
ADT Addresses Security Anxieties
Marketing Daily, Aaron Baar - Wednesday, February 5, 2014
"In the past, we had focused on ... what I would call ...
Traditional Media Yields Extraordinary ROI For SMBs
Research Brief, Jack Loechner - Friday, January 24, 2014
According to the BIA/Kelsey Local Commerce Monitor, SMBs reported using an average ...
Tobacco Advertising Focuses On Non-Combustibles
Marketing Daily, Karl Greenberg - Friday, January 17, 2014
The industry spent roughly $20 million pitching non-combustible products in the U.S. ...
Multichannel Marketing Held Back By Lack Of Tools And Talent
SearchBlog, Laurie Sullivan - Thursday, January 16, 2014
Some 85.6% of marketers participating in a CMO Club study say that ...
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