- Publishers Clearing House Launches $5 Million Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
The new iteration enters people into the sweeps with potential winners bei ...
- Economy-Weary Customers Seek More Bank Rewards
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2009
Taking a cue from credit card issuers, many banks have started offeri ...
- Valpak Taken Off Market, But Remains At Cox
MediaDailyNews, David Goetzl - Friday, December 11, 2009
Valpak, the direct marketing business that sends coupons to millions of home ...
- KeyBank Renews Relationship With Epsilon
Marketing Daily, - Tuesday, December 8, 2009
Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Study: Credit Card Mailings On The Rise
Marketing Daily, Tanya Gazdik - Friday, November 20, 2009
"With recent green shoots of economic recovery, card issuers feel more confide ...
- JCPenney Bids Adieu To Big Books
Marketing Daily, - Wednesday, November 18, 2009
JCPenney may have built its century-old brand on massive catalogs, but t ...
- Direct Marketing Bigger Slice, Smaller Pie
Research Brief, Jack Loechner - Monday, November 2, 2009
According to the Direct Marketing Association's 2009-2010 "Power of Direct Marketing" repor ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Credit Card Companies Target The Affluent
Marketing Daily, - Thursday, September 10, 2009
Affluent Americans are more likely to have seen more premium credit ca ...
- Almost 2/3 of Consumer Mail is Advertising
Research Brief, Jack Loechner - Wednesday, September 2, 2009
According to the USPS Household Diary Study, In 2008, U.S. households receiv ...
- Recession Hits Direct Mail, Falls 10%
MediaDailyNews, - Friday, August 14, 2009
The Direct Marketing Association says direct mail volume will probably drop ...
- Put Out The Welcome Mat
Marketing Daily, Mark Wilmot - Tuesday, July 28, 2009
As the consumer-marketer relationship continues to evolve, customization will be critical n ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Buick's 'Photoshoot' Ads Telegraph Change
Marketing Daily, Karl Greenberg - Thursday, July 16, 2009
"We have to make the products relevant and change the image ...
- Cannes Triple-Threat Winner Offers Six Lessons For All Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 15, 2009
A small tourism board promoting a little-known island off the Great Barri ...
- Gold's Gym Launches Humorous 'Cankles' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
"
Cankles are the fastest growing 'aesthetic affliction' in the United States ...
- Mortgage, Home Equity Direct Mail Volume Flattens Out
Marketing Daily, - Thursday, June 25, 2009
After months of plummeting, mortgage and home equity marketing direct mail ...
- Marketers Like Social Media for Direct Marketing
Research Brief, Jack Loechner - Wednesday, June 24, 2009
StrongMail Systems, Inc., released new survey data that points to the emergen ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- Firms Shifted Direct Mail Strategy In '08
Marketing Daily, - Thursday, April 2, 2009
Mintel Comperemedia found that the trend was clearly for banks to se ...
- Direct Mail to Become More Targeted
Research Brief, Jack Loechner - Monday, March 16, 2009
According to a new white paper by Winterberry Group, with rising posta ...
- Postal Service Offers Direct Mail Webinars
Marketing Daily, - Tuesday, March 10, 2009
Five free Webinars on how to create a direct mail campaign sta ...
- Postal Service May Cut Deliveries To Five Days A Week
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 29, 2009
Postmaster General John E. Potter says the post office may need ...
- Salud! Toasting Direct Mail's Ever-Increasing Effect
Engage:Hispanics, Scott Marden - Thursday, January 29, 2009
This year more than ever--with consumer pocketbooks empty and confidence at ...
- Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response
Research Brief, Jack Loechner - Monday, January 26, 2009
A new survey from the Direct Marketing Association, complementing earlier research th ...