TV and radio ads feature original music and a proprietary jingle for the 225-store unit of Chicago-based Buffets, Inc., the nation's largest steak-buffet restaurant company.
Ads feature "Whadja Get?," an original song that defines the Ryan's buffet experience. The marketing effort will also include digital, direct, in-store, and a proprietary scratch card game. The campaign will include Hispanic versions of key elements. Ryan's will also launch an employee marketing effort featuring ring tones, screensavers, videos and musical greeting cards.--Tanya Irwin