- Ecommerce Bettering Bricks; Stores Staying Open; Web Ships Free
Research Brief, Jack Loechner - Monday, December 19, 2011
According to Allison Enright, Senior Editor at Internet Retailer, analyzing early reta ...
- Mapping Healthy Profits: Clinic Geotargets Potential Patients
Creative Media Blog, Amy Corr - Monday, November 21, 2011
A multimedia campaign for The Everett Clinic in Everett, Wash., takes geotargeti ...
- Boston Hub Set For Marketing Convention
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 3, 2011
South Boston will see 10,000 marketers arrive this week for the Dire ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Baby Boomers, Ergonomics And Direct Mail
Marketing Daily, Paul Prisco - Wednesday, September 14, 2011
Here are three key ways you can leverage the power of ergonomi ...
- How Do Groupon-type Daily Deals Affect Direct Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Digital coupon companies like Groupon and LivingSocial are heading toward IPOs, whi ...
- Print Pervasive and Persuasive, But Digital Overtaking
Research Brief, Jack Loechner - Friday, July 22, 2011
According to new research from Nielsen, reported by Todd Hale, SVP Consum ...
- Kimberly-Clark Gets In 'Cars 2' Back Seat
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
K-C is doing its biggest multibrand retail-marketing program in eight years wi ...
- Porsche: Taking The Kids To Soccer? Lose The Minivan
Marketing Daily, Karl Greenberg - Thursday, March 24, 2011
Americans who dream about having a Porsche in their garage don't ha ...
- Candie's Unveils Tweet-themed Hudgens Ads
Marketing Daily, Sarah Mahoney - Wednesday, January 26, 2011
Kohl's is rolling out its spring marketing campaign for Candie's, but inste ...
- Jackson Hewitt Expands Walmart Relationship
Marketing Daily, Tanya Gazdik - Monday, January 24, 2011
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt ...
- Hyundai Effort Urges 'Don't Be A Sheep!'
Marketing Daily, Karl Greenberg - Thursday, January 20, 2011
You don't have to be a sheep and you don't have ...
- Ally's CMO Rebrands Bank
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Sanjay Gupta was central to the former GMAC's rebranding as Ally Ban ...
- U.S. Postal Service To Try Gift Cards
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 10, 2011
The U.S. Postal Service, which is cutting its officer lists by 1 ...