Cox Honors Latin Americans

September 15, 2011

Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-demand programming, airing public service announcments on behalf of the League of United Latin American Citizens and a new marketing campaign featuring television personality Yarel Ramos.

The campaign, which will run in Cox's Arizona, California, Las Vegas, Oklahoma and New England markets, includes 30- and 60-second television and radio commercials, direct mail, print, online banners and social media, all designed around driving traffic into Cox's retail locations, calls into its call centers (where consumers can have questions answered in either English or Spanish) or to the company's English- and Spanish-language Web sites.