- Where's Your Prospect's InBox?
Research Brief, Jack Loechner - Monday, December 6, 2010
According to a new eROI study titled, "Email Marketing, On the Go ...
- Disclosing Your Ads As 'Ads' May Prevent Prospects From Ignoring You
Online Spin, dave.b , Max Kalehoff - Friday, October 22, 2010
Direct mail has become so deceptive -- and increasingly ignored by prospec ...
- Skunkworks Direct Marketing
Email Insider, Gretchen Scheiman - Tuesday, October 19, 2010
YouTube is fantastic for inspiration. I was trolling through in a mome ...
- MediaCom's Lim Expands DR Reach
MediaDailyNews, David Goetzl - Monday, August 23, 2010
WPP Group's MediaCom said it had a new head of its massi ...
- MediaCom Expands DR, Taps Lim
MediaDailyNews, - Friday, August 20, 2010
WPP's MediaCom has expanded its direct-response practice and has hired Jason L ...
- New York Closes Book On 'Data Pass' Marketing, Collects $10MM In Fines
Online Media Daily, Wendy Davis - Thursday, August 19, 2010
Post-transaction company Affinion, which allegedly duped Web users into signing up f ...
- Seeing Green: AdGenesis Links With InboxDollars To Reach Stay-At-Home Moms
Online Media Daily, Gavin O'Malley - Wednesday, July 21, 2010
Expanding its network to some 10 million stay-at-home moms, video ad platfo ...
- CoreMedia Integrates SpotRunner's Malibu System
MediaDailyNews, Joe Mandese - Friday, May 14, 2010
In an important development for the direct response and performance-based TV buyi ...
- DMA Takes Stand Against Boucher Bill
Online Media Daily, Wendy Davis - Wednesday, May 5, 2010
Count the Direct Marketing Association among the opponents to a draft ...
- Proactiv Launches An Image Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
If you've ever had a teen with a burgeoning pimple, you kn ...
- Direct Marketing Innovator Frank Vos Dies At 90
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
...
- DRTV's Best Friend
Engage:Hispanics, Marcelino Miyares - Thursday, April 15, 2010
Until we figure out the profitability of online performance marketing on i ...
- CoreMedia, DG Team To Launch Automated System For Direct Response TV Orders
MediaDailyNews, - Tuesday, April 13, 2010
DG FastChannel and CoreMedia Systems this morning announced plans to introduce automat ...
- Changing World Of Hispanic Direct Response
Engage:Hispanics, Jose Villa - Thursday, March 4, 2010
Performance platforms in Hispanic digital media will radically change and grow Hispan ...
- Direct Response To Your Brand
Marketing: Travel, Paul Knegten - Monday, March 1, 2010
The point is, if "we can get you there for less" ...