- Click Forensics Secures VC Funding, Builds Out Display Business
Online Media Daily, Laurie Sullivan - Wednesday, June 30, 2010
Click Forensics has secured $6 million in Series "C" venture capital fundi ...
- New MSNBC.com Downplays Page-Views
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 28, 2010
De-emphasizing the page-view, MSNBC.com's newly redesigned site touts a "less is mor ...
- The 'Subliminal' Effects Of Banner Ads
Online Media Daily, Laurie Sullivan - Monday, June 28, 2010
Consumers say they ignore static banner ads, and don't click on the ...
- Linguistics Finds Home In Semantic Search, Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 22, 2010
Language moves on. Some of the same words consumers searched on ...
- Magnetic Secures $4 Million In VC Funding
Online Media Daily, Laurie Sullivan - Wednesday, June 16, 2010
Magnetic plans to announce Wednesday it has secured a $4 million Seri ...
- Chevrolet Debuts Yahoo's Log-In Ad Unit
Online Media Daily, Laurie Sullivan - Monday, June 14, 2010
Yahoo has begun offering an ad unit on its log-in page th ...
- Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg
Online Media Daily, Steve O'Brien - Monday, June 14, 2010
As the number of middlemen between the advertiser and publishers increases, it ...
- Survey Reveals Need For Unsexy Online Automation Tools
SearchBlog, Laurie Sullivan - Tuesday, June 8, 2010
There are problems with automation as the online ad industry matures. Don ...
- What's Hearst's iCrossing Acquisition Worth?
Online Media Daily, Laurie Sullivan - Friday, June 4, 2010
For Hearst,
acquiring iCrossing diversifies the publisher's traditional, but challenged, pri ...
- Maryland May Regulate Online Political Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 4, 2010
Kate Kaye tells us what it means if Maryland rules require politic ...
- Hearst's iCrossing Deal Opens Door To New Agency Business Model
SearchBlog, Laurie Sullivan - Friday, June 4, 2010
Throw traditional out the window and stop thinking like a creative ...
- Bizo Self-Service Ad Platform For $5 Per Day
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
The self-service online advertising platform BizAds from Bizo that launched Wednesday le ...
- Data Drives Adap.tv And EXelate Video Ad Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
Adap.tv inked a partnership with audience targeting exchange eXelate to offer advanc ...