- Global Ad Exchange Seeks To Solve Quality Inventory Dilemma
Online Media Daily, Laurie Sullivan - Tuesday, August 31, 2010
A Dentsu subsidiary will give U.S. and European advertisers a portal in ...
- CBS Interactive Appoints CFO
Online Media Daily, Gavin O'Malley - Monday, August 30, 2010
CBS Interactive on Monday named Mary Hentges as its new chief financi ...
- Google's 'Zero Moment Of Truth' And Five Ps Of Digital Marketing
SearchBlog, Laurie Sullivan - Thursday, August 26, 2010
Packaging creates awareness. Companies can offer a variety or great services, b ...
- When Search And Display Collide
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 24, 2010
Mike Baker sat down with Dax Hamman, VP of display media ...
- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Could Paid Search Save Online Advertising?
SearchBlog, Laurie Sullivan - Thursday, August 19, 2010
PricewaterhouseCoopers (PwC) calls paid search the force attracting budgets to the Interne ...
- Excess Ad Inventory Pushing Value-Added Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 18, 2010
The movement into value-added services by companies throughout the online advertising spa ...
- Myrtle Beach Joyfully Swims In Google Display Ad Network
SearchBlog, Laurie Sullivan - Wednesday, August 18, 2010
Consumers increasingly search for information on travel destinations and book reservations ...
- Microsoft adCenter Links And Resources
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 17, 2010
Tina Kelleher has provided a list of links to resources in adCent ...
- IBM Buys Into Madison Avenue: Tales From A Unica Customer
SearchBlog, Laurie Sullivan - Friday, August 13, 2010
Breanna Wigle received a heads-up from her Unica rep early this morni ...
- ValueClick Enters Platform Services Market
Online Media Daily, Joe Mandese - Wednesday, August 11, 2010
ValueClick Media, the online audience network division of online marketing services gia ...
- Vegas, Baby, Vegas
Marketing: Travel, Paul Knegten - Monday, August 9, 2010
Unless you're paying for third-party targeting data, you're very unlikely to encount ...
- Interpublic Takes Media Lab From Theory To Application: Initial Foray Focuses On, Well, Applications
Online Media Daily, Joe Mandese - Friday, August 6, 2010
After years of studying the theory of how emerging media are impacti ...
- Suspected Malvertiser Posing As Legitimate Ad Agency
Online Media Daily, Joe Mandese - Monday, August 2, 2010
A suspected malvertiser -- a group buying online display ads as ...