- Google Ads Group Conversion Goals For Bidding Optimization
Search & Performance Insider, Laurie Sullivan - Monday, November 1, 2021
Google Ads introduced several new features around conversion goals on Monday. T ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- Google Reportedly Charges More Than Twice Its Rivals In Ad Deals
Search & Performance Insider, Laurie Sullivan - Friday, October 22, 2021
For each ad transaction served across the Google exchange, the company tak ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategie ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV servic ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Sma ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- Some Display Ad Spend Supports Misinformation Sites
Publishing Insider, - Friday, August 6, 2021
Advertisers are spending $2.6 billion a year on websites that publish fal ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Rising Ad Prices: What They Really Mean For Brands
Search & Performance Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spe ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- Google Fights The Nation, Other Publishers Over Antitrust Claims
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Google says publishers who sued the company over alleged antitrust claims fail ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Search & Performance Insider, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve servic ...
- Why It's Time For The Industry To Ditch Display Ads
MAD, Patrick Brown - Thursday, May 20, 2021
It seems like the digital economy was built on 300x250 banners, b ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Google Defeats Advertisers' Antitrust Claims -- For Now
Digital News Daily, Wendy Davis - Sunday, May 16, 2021
Siding with Google, a federal judge has dismissed antitrust claims brought ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Googl ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent t ...
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particular ...
- Why Amazon Continues To Take Google Share
Search & Performance Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- Google Battles Rumble Video Platform Over Antitrust Claims
Digital News Daily, Wendy Davis - Friday, March 12, 2021
Google on Friday asked a federal judge to dismiss an antitrust cla ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Search & Performance Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Search & Performance Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...