- Former LiveRamp Exec Joins Captify As Global VP Of Product
Search & Performance Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech Business
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 17, 2021
Google set the record straight Sunday about a complaint filed in Decemb ...
- DoubleVerify Gets MRC Accreditation For CTV
Television News Daily, Wayne Friedman - Thursday, January 14, 2021
While CTV ad spend increased 27% from 2019 to 2020, according ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) h ...
- Google Hit With New Antitrust Lawsuits By Genius, Sweepstakes Today, Other Publishers
Digital News Daily, Wendy Davis - Sunday, December 20, 2020
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyri ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
There are brands that do what you do, but you know y ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social med ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use person ...
- Google Battles Marketers Over Antitrust Claims
Digital News Daily, Wendy Davis - Tuesday, November 10, 2020
"The whole is no greater than the sum of the parts, a ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Search & Performance Insider, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as surv ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Search & Performance Insider, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked a ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display &am ...
- Retailers May Stop Using 'Black Friday' In Their Holiday Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, August 12, 2020
Should the industry say goodbye to "Black Friday" and replace it wi ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
Data & Programmatic Insider, Laurie Sullivan - Monday, August 10, 2020
Lawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attenti ...