- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
RTBlog, Tyler Loechner - Tuesday, April 29, 2014
Simpli.fi, a demand-side platform (DSP), on Tuesday announced integrations with three n ...
- DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
DataXu, a demand-side platform (DSP), on Monday announced it has partnered wi ...
- MediaMath Acquires Cookie-less Targeting Company Tactads
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
With the downfall of cookies allegedly written on the wall, many ...
- DataXu Gets Creative, Acquires JasperLabs
Real-Time Daily, Tyler Loechner - Thursday, April 24, 2014
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLab ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot ...
- MediaMath Inks Deals With Major Video Supply Partners
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
MediaMath on Tuesday announced partnerships with some of the biggest video ...
- Vertical Search Works Acquires DSP AddGloo, Takes 'Semantic' Approach To Advertising
Real-Time Daily, Tyler Loechner - Tuesday, April 15, 2014
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-si ...
- AppFlood Rolls Out China's 'First Mobile' DSP, RTB Ad Exchange
Real-Time Daily, Laurie Sullivan - Tuesday, April 8, 2014
China's mobile advertising network AppFlood began Tuesday rolling out a real-time biddi ...
- Hold The Phone: MediaCom, Medialets Forge 'Preferred Partnership'
MAD, Steve McClellan - Monday, April 7, 2014
It's the second big mobile vendor deal that the agency has stru ...
- MediaMath Goes 'Programmatic Direct' For Premium Inventory, Partners With Yahoo, Microsoft, iSocket
Real-Time Daily, Tyler Loechner - Monday, April 7, 2014
In a bid to automate "premium" display media-buying, MediaMath on Monday announc ...
- Southern California Investors Acquire DSP, Agency As Mini 'Holding Company' Forms
Real-Time Daily, Tyler Loechner - Friday, April 4, 2014
There's a mini holding company of sorts manifesting in Southern California, a ...
- Varick Partners With Mobile DSP Run
Real-Time Daily, Tyler Loechner - Thursday, April 3, 2014
Varick Media Management is expected on Thursday to announce a partnership wi ...
- SiteScout Rounds Out RTB Platform With Addition Of Online Video
Real-Time Daily, Tyler Loechner - Wednesday, April 2, 2014
Centro's SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgrad ...
- Run Taps Former Undertone, Havas Execs
Real-Time Daily, Tyler Loechner - Tuesday, April 1, 2014
Run, a mobile-focused programmatic ad tech provider, this week announced it h ...