DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify’s technology will be integrated into DataXu’s platform.
In addition to brand safety features, DoubleVerify will bring viewability ratings to DataXu's platform.
A DoubleVerify representative told RTM Daily that its tech is meant to protect advertisers from non-brand-safe inventory or fraud. The rep added that DoubleVerify monitors impressions in real-time looking for red flags, and even block them depending on the advertiser’s preferences.