- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- Is Search Engine Marketing Dead? Will Agencies Become The New DSP?
SearchBlog, Laurie Sullivan - Monday, December 12, 2011
Search data will integrate with a variety of media channels, changing t ...
- a grim picture for DSPs
Show Daily, Erik Sass - Saturday, December 10, 2011
David Rodnitzky, CEO of PPC Associates painted a rather grim picture f ...
- DSPs becoming agencies?
Show Daily, Erik Sass - Saturday, December 10, 2011
Jonah Spegman, director of digital media marketing for Scripps Networks, predicted th ...
- The PBS OF DSPs: Public Broadcasting Launches 'Accelerator'
Online Media Daily, Joe Mandese - Thursday, December 8, 2011
Public broadcasting is taking a page from Madison Avenue and another fr ...
- Omnicom's Annalect Will Merge Offline And Online Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 30, 2011
With Annalect, Omnicom Media Group is quietly rolling out a strategy identifyi ...
- Turn Officially Unveils European Rollout
Online Media Daily, Joe Mandese - Tuesday, November 22, 2011
Turn, a major player in the display advertising technology and data marketpla ...
- Google Adds Mobile App Inventory To Exchange
Online Media Daily, Mark Walsh - Monday, November 7, 2011
Google announced Monday that it will make in-app inventory from its AdM ...
- DataXu Launches DX3 Platform Integrating Social, Video, Display, Mobile
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
DataXu will release the next generation of its digital marketing platform, DX ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- The Changing Role Of DSPs
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 28, 2011
Demand-side platforms (DSPs) have caught my attention. I predict they will chan ...
- IgnitionOne Acquires Ad Exchange AdJug
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
In a move that continues global expansion, IgnitionOne on Tuesday will announ ...
- DataXu Unveils Value Optimization Strategy With Goodby, Silverstein & Partners
Online Media Daily, Laurie Sullivan - Wednesday, July 20, 2011
Value-based optimization delivers up to a 45% better response from high-value customer ...
- Strata, Harris Unveil New Agency Systems
Online Media Daily, Joe Mandese - Wednesday, July 20, 2011
Two of Madison Avenue's media buying systems developers - Strata and Harr ...
- Varick Expands Trading Desk To Out-Of-Home Media, Cuts Geo-Targeted Deal For News Corp.'s 'The Daily'
Online Media Daily, Joe Mandese - Tuesday, July 5, 2011
MDC Partners' Varick Media Management, one of the first "agency trading desks ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Video ad platform developer Adap.tv continues its expansion into big Madison Aven ...
- Clearspring Cozies Up With DSPs As Lawsuit Gets Dropped
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 4, 2011
Apparently Clearspring execs have been in compliance with privacy guidelines. The compa ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- eXelate Upgraded Platform Helps Publisher's Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
Data management platforms are fast becoming a strategy for companies to dri ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- [x+1] Gets Intel Inside, Chipmaker Leads $10 Million Round
Online Media Daily, - Tuesday, January 4, 2011
Online audience targeting platform [x+1] Monday said it secured a $10 milli ...