- As IPod Sales Slow, Apple Plays On
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
For some companies, a mature market and downward pressure on prices cou ...
- Nintendo's 'Wii Fit' PR Campaign Targets Women
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
Wii Fit, a $90 add-on to Nintendo's popular gaming system designed ...
- Microsoft Makes Strategic Shift With Web-Based Live Mesh
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
Microsoft on Tuesday unveiled a data storage and Web software system call ...
- HP Inks Deal With Agency On Marketing
Marketing Daily, - Monday, April 21, 2008
The company says it has formed a strategic relationship with Omnicom Gro ...
- New Sony Campaign Will Tell 'Knowledge Transfer' Story
Marketing Daily, Laurie Sullivan - Monday, April 21, 2008
[Electronics] Steven Sommers, director of corporate marketing at Sony Electronics, says t ...
- Hilfiger, Sony Create Web Channel For Jam Sessions
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Retail] The site was produced by Amsterdam-based Media Republic. Tommy Hilfiger a ...
- Kodak CMO Hopes To Gain Mindshare With PGA Deal
Marketing Daily, Laurie Sullivan - Wednesday, April 16, 2008
[Electronics] In June, Kodak will announce sponsorships for 26 PGA tournaments, o ...
- Vizio Takes Big-Picture Approach To U.S. TV Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 15, 2008
Big Korean and Japanese consumer-electronics makers spend huge sums developing and marketi ...
- Rights Protests Upset Lenovo's $100-Million Olympic Plans
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
The Beijing Olympics were intended to be a coming-out party for Lenov ...
- Tiny Instant Digital Printer Plays Off Polaroid's Past
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
Polaroid wants to conjure up those golden analog days of vast sal ...
- Blockbuster Makes Circuit City Bid
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
...
- Dell Launching Low-Cost Notebook Line Built By Compal
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
Dell will launch a new low-cost notebook built by Taiwan-based Compal ...
- Philips Licenses Its Flat Screens For U.S. Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 9, 2008
Royal Philips Electronics, the Dutch consumer electronics giant, will license the manufacturi ...
- JVC Launches Mother's Day Video Contest
Marketing Daily, - Tuesday, April 8, 2008
"Here's Looking at Me, Mom" offers a grand prize of two n ...
- Kodak Names Jennifer Cisney Chief Blogger
Marketing Daily, - Thursday, April 3, 2008
A 10-year Kodak employee, Cisney is the company's first chief blogger a ...
- Suit Claims Apple Misrepresented Monitor Size
Marketing Daily, - Wednesday, April 2, 2008
On Monday, the company received word of a class-action lawsuit, claiming ...