- HTC Builds A Strong Brand Name Out Of No-Name Origins
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
Two years ago, Bruce Einhorn reports, Taiwan's HTC was virtually unknown ...
- Nintendo Bets Big on Social DS System
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
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- Can Microsoft Resurrect Itself As A Consumer Brand?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
David Goldman writes that Microsoft is living in the past. One ...
- There They Go, Reinventing The Light Bulb Again
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 27, 2010
Novaled AG of Germany used its booth at the Korea Electronics Sh ...
- 1 In 5 Handsets Shipped In Q2 Is A Smartphone
Marketing Daily, Aaron Baar - Tuesday, October 26, 2010
"People from the feature phone world are finally migrating to the smartpho ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Dell Unveils Global Push
Around the Net In Media, Fern Siegel - Monday, October 25, 2010
Dell today launches a global advertising campaign from Wunderman featuring new produc ...
- Intel, Just Another Chip
Marketing Daily, Jonathan Paisner - Tuesday, October 26, 2010
Today, Intel is spinning the absence of an ingredient brand program ...
- Big Box Retailers Hope IPads Will Lure Holiday Shoppers
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Michael Learmonth reports that retailers hope that iPad will be a magnet ...
- Sony Ends Production Of Cassette Walkman
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
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- Dell To Spend 'Hundreds Of Millions' On Rebranding Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, October 22, 2010
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- Game Consoles Gain Digital Delivery Traction
Marketing Daily, Aaron Baar - Thursday, October 21, 2010
"Because those are in so many homes, it's showing that young peopl ...
- Apple Lowers Prices On Upgraded MacBook Air Line
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
Apple will bring a multi-touch user interface to its latest hardware a ...
- AT&T Dedicating Wall In Every Store To Windows Phone
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
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- Vizio Tackles Rose Bowl Sponsorship
Marketing Daily, David Goetzl - Thursday, October 21, 2010
ESPN has cut a second deal that changes the lineup for t ...
- Jobs Bashes Android In Analysts' Call Announcing Record Results
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Apple reported substantial increases in both its profits and revenue yesterday b ...
- Media Buyers and Publishers May Find Paydirt in iPad
Research Brief, Jack Loechner - Friday, October 15, 2010
According to Nielsen's new Connected Devices Playbook survey of more than 5,0 ...
- Ad Battle Breaks Out For Single-Serve Coffee Makers
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
Nestlé, Kraft and Green Mountain Coffee Roasters are all about to laun ...
- Apple To Unveil Upgrades To Its Computer Line New Week
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
Troy Wolverton tells us that Apple sent out an e-mail to sele ...
- Tech, Electronics Dominate Breakaway Brands List
Marketing Daily, Aaron Baar - Wednesday, October 13, 2010
"It's about sustained growth and brand value. We look at it ...
- HP Wants To Be A Brand That Owns The Consumer Experience
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 13, 2010
"Cloud computing has given way to what might be called 'cloud branding, ...
- Lenovo Looks To Inject Fun Into Computing
Marketing Daily, Aaron Baar - Tuesday, October 12, 2010
"We want consumers to take away that Lenovo is a fun bra ...
- HP Has 'School Pride' In Sponsorship
Marketing Daily, - Monday, October 11, 2010
As the exclusive computer provider, HP will provide a wide range ...
- Microsoft Rolls Out Windows Phone 7, 'Leaked' Ads
Marketing Daily, - Tuesday, October 12, 2010
A teaser TV spot released online Monday shows people staring at the ...
- Mercedes-Benz Talks To Gen Y To Refine Programs
Marketing Daily, Karl Greenberg - Monday, October 11, 2010
Steve Cannon says the Generation Benz program has come out of ...
- Rihanna Joins 'So Kodak' Campaign For EasyShare Cameras
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
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- Dell Hunts For 'Pockets Of Profitability' In The Tablet Market
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
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- Sources: IPhone Coming To Verizon. We Really Mean It This Time.
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Since the dawn of soothsaying, it seems, tech pundits have been predicti ...
- Mitsubishi Goes To The Movies In Promo
Marketing Daily, - Friday, October 1, 2010
The campaign, which launched upon the release of the 3D film "Legen ...
- In Surprise Move, HP Picks Outsider To Lead Company
Around the Net In Brand Marketing, Thom Forbes - Friday, October 1, 2010
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