- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure Investments
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
Alphabet will adopt a new structure for its X division, an R& ...
- Gartner: Generative AI Once Again Shaking Up Marketing Departments
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
Despite risk-management challenges, 14% of senior marketing technologists in a Gartner surv ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- Mixed Mobile Reality Delivers Big Profits To Social Platforms
Social Media Insider, Gavin O'Malley - Wednesday, October 23, 2019
Using mobile gadgets to overlay interactive images and videos onto real wor ...
- Facebook Agrees To Buy CTRL-Labs, Research Focuses On Users Controlling Devices
Digital News Daily, Gavin O'Malley - Tuesday, September 24, 2019
At the risk of sending privacy advocates into a panic, Facebook ju ...
- Microsoft Internal Memo Cites Changes, But No Layoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 3, 2017
Microsoft plans to make major adjustments to its consumer and commercial businesse ...
- 71% Of Parents Buy Into The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, January 4, 2017
Parents are buying into the Internet of Things. Not only are th ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Dear Facebook, You're A Media Company Now. Start Acting Like One
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Mashable reports that while Facebook has always said it's a tech compan ...
- Sideswipes: What I Did Instead Of Going To SXSW
MediaDailyNews, Katie Meier - Tuesday, March 24, 2015
While everyone was sending #wishuwerehere grams from SXSW, I went to Londo ...
- The Mobilization Of The American Mom
MoBlog, Steve Smith - Monday, September 8, 2014
Moms are a leading indicator of emerging mobile behaviors. Few segments a ...
- Mary Meeker As A Graphic
Around the Net in Video, P.J. Bednarski - Friday, May 30, 2014
Every year, former analyst and venture capitalist Mary Meeker releases an in-dep ...
- Google Patent For Micro Cameras Controlled By Blinking Patterns
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 15, 2014
Patent Blot has identified a Google patent that controls the ability ...
- Why Marketers Are Failing At Marketing
SearchBlog, Laurie Sullivan - Tuesday, March 25, 2014
Having the ability to quickly identify and correct mistakes has traditionally be ...
- Nano-Toons? Mobisodics? Pocket Vaudeville? What Will Mobile Media Look Like, Anyway?
Mobile Insider, Steve Smith - Tuesday, March 11, 2014
Glances, double-takes, catchphrases, slivers of everyday life, pregnant moments, moments at t ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Sheehy Overseeing Global Expansion Of New SMG Consultancy
MAD, Steve McClellan - Monday, November 4, 2013
Clients are still figuring out what the marketing integration process is, sa ...
- M&A Activity Hits $67.5 Billion In 2013
Online Media Daily, Laurie Sullivan - Friday, October 4, 2013
Media, information, marketing and related technology sectors merged and acquired to t ...
- ZO: Smartphone Penetration Rises 27% Annually
Raw, Steve McClellan - Monday, February 11, 2013
Smartphone penetration across the world's top 19 digital markets will double ...
- TV Apps - Ready For Prime Time?
MediaDailyNews, Mike Bloxham - Wednesday, January 30, 2013
Are TV apps, a means of finding information about TV programming, usef ...
- Pandora, Twitter, Most Mobile-Centric Media Properties
Around the Net In Media, Phyllis Fine - Thursday, November 29, 2012
A report by comScore found that Pandora and Twitter are the t ...
- WPP's Sorrell Talks Emotions, The Economy, Obama
Online Media Daily, Laurie Sullivan - Tuesday, October 2, 2012
New markets, new media, consumer insight, and a method to better communica ...
- Dick's Sporting Goods Launches Mobile Application
Marketing Daily, Karl Greenberg - Thursday, September 20, 2012
Sporting goods chain Dick's Sporting Goods has launched a mobile application f ...
- GroupM Taps Monteleone As Research Head
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
WPP innovations unit GroupM Next has hired Patrick Monteleone to the n ...
- China To Surpass U.S. As Top Smartphone Market
Online Media Daily, Mark Walsh - Thursday, March 15, 2012
Research firm IDC projects China will overtake the U.S. this year ...
- Mediabrands Adopts Pay-For-Performance, Seiler Calls Other Models 'Horrible Disservice'
MediaDailyNews, Laurie Sullivan - Monday, January 16, 2012
IPG Mediabrands will move to a pay-for-performance model that links the agency ...