- BP Launches Ads Touting Progress
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 27, 2011
BP has launched a national television-advertising campaign designed to tell the U. ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- "Greenbacks" More Valuable Than Green Products
Research Brief, Jack Loechner - Monday, September 12, 2011
According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 8 ...
- Not That We Need This News
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
British Petroleum is going to have to crank up the damage-control machi ...
- Sunoco CEO, First Woman To Run Oil Major, Among Most Powerful Women
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Sunoco CEO Lynn Laverty Elsenhans, who became Sunoco CEO in 2008, h ...
- U.S. Soccer Goes Solar With Yingli Deal
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Yingli's sponsorship activities started with Wednesday night's U.S. Men's National Team mat ...
- Automakers Can Prosper With New Fuel Rules
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
Columnist Scott Burgess lays out the ways that automakers can reach t ...
- Industry, Administration Meet In The Middle
Marketing Daily, Karl Greenberg - Friday, July 29, 2011
Starting in 2017 when the current standard expires, the deal will increa ...
- Consumer Union, Consumer Federation Fire Back
Marketing Daily, - Tuesday, July 26, 2011
he Consumer Federation of America (CFA) and Consumers Union, which publishes Consum ...
- Walgreens To Open 800 Electric Car-charging Stations
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
Walgreens, based in Deerfield, Ill, wants to be the largest host f ...
- Automakers Launch Radio Push Against 56.2 MPG Proposal
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 19, 2011
The Alliance of Automobile Manufacturers is launching a radio campaign this we ...
- Vitaminwater Charges Your Cell Phone
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
New Vitaminwater bus ads in New York, Los Angeles, Chicago and Bost ...
- U.S. Drivers Driving Less, Spending More
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 14, 2011
Even though Americans are driving less, fuel prices are actually heading ba ...
- Safety-Kleen Creates CMO Position For Curtis Knapp
Marketing Daily, - Thursday, July 7, 2011
Safety-Kleen Systems, Inc., an oil recycling and re-refining company with around 4,3 ...
- Will Americans Buy Cars That Get 56 Miles Per Gallon?
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 7, 2011
"Sure, we can produce vehicles that meet your stinkin' proposed fuel econo ...
- Sungevity Takes Over Amtrak's Acela
Marketing Daily, - Friday, July 1, 2011
If you're reading this on the Acela, you don't need me ...
- Walmart Offers Summertime Gas Rollbacks
Marketing Daily, Sarah Mahoney - Wednesday, June 29, 2011
The offer, which will be available at stations in 18 states, ...
- Google Gets Energy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 16, 2011
The majority of Google's investments have been in solar technology, large-scale wi ...
- Utilities Must Educate Public On Conservation
Marketing Daily, Aaron Baar - Thursday, June 2, 2011
People are interested in finding ways to lower their electricity bills, b ...
- Consumers Are Becoming Numb To Gas Pains
Marketing Daily, Sarah Mahoney - Thursday, May 19, 2011
Looks like Americans may be weathering high gas prices better than ma ...
- High Gas Prices Drive Up Motorcycle Sales
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
A first-quarter analysis of retail activity by the Motorcycle Industry Council (MI ...
- Scholastic Ends Coal-Backed Effort In Schools
Marketing Daily, - Monday, May 16, 2011
Educational publisher Scholastic says it will stop distributing "The United States ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- NYT's Zeller To HuffPo
Online Media Daily, - Monday, April 25, 2011
The AOL Huffington Post Media Group named Tom Zeller, energy reporter ...
- Googling Renewable Energy
SearchBlog, Laurie Sullivan - Friday, April 22, 2011
Timing is everything. With Earth Day on April 22, the anniversary ...
- NPD: Gasoline Up, Driving Down
Marketing Daily, - Tuesday, April 19, 2011
Americans are driving less because gasoline prices are rising. Houston-based The N ...
- Ford Touts Gas Sippers On Gas Station TV
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
Ford is running an ad campaign touting its gas-efficient vehicles. But t ...
- Deloitte: Consumers Sweating Gas, Food Prices
Marketing Daily, Sarah Mahoney - Tuesday, April 12, 2011
The recession may be over, but the majority of consumers -- 5 ...
- Will Rising Gas Prices Keep Consumers Home?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 12, 2011
As gas prices hit the $4-a-gallon level, economists see a "tipping poin ...
- National Guard's Lab Fuels Math, Science Mission
MediaDailyNews, Wendy Melillo - Monday, April 4, 2011
To spark interest in math and science, the National Guard is drivi ...