Consumer Union, Consumer Federation Fire Back
But now the Consumer Federation of America (CFA) and Consumers Union, which publishes Consumer Reports, have launched an ad campaign promoting the higher standards and saying the increases will "protect consumer pocketbooks, keep the U.S. car companies competitive here and abroad, and dramatically reduce our dependence on foreign oil," said CFA's Jack Gillis, author of The Car Book, in a statement.
In the radio ad, the voiceover says, "The price of gas is too high. These days more people want cars that go further on a gallon of gas. We have the technology, so why do car makers want to weaken fuel standards that can save you money?" The ad goes on to say that a fuel-economy standard of 56 mpg would save $6,000 over life of car. "If our car makers don't build more fuel efficient cars, you can bet the foreign automakers will."
0 comments on "Consumer Union, Consumer Federation Fire Back".
Leave a Comment
Recent Marketing Daily Articles
-
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...
Talk about history repeating itself.