- Understand, Improve Customer Engagement
Marketing Daily, Brian Myers, Kevin O'Donnell - Wednesday, November 23, 2011
Got engagement? You'd better hope so. If not, consider this three-step proc ...
- Social Metrics Juiced By New Retail Index
Online Media Daily, Gavin O'Malley - Monday, November 21, 2011
As more brands follow consumers onto Facebook and Twitter, agencies and te ...
- Niches Within Niches Can Be Extremely Productive
Marketing: Travel, Harvey Chipkin - Monday, November 21, 2011
A couple of examples emerged recently from mid-rate hotel companies. One involv ...
- Pepsi Changes View Of TV Advertising
MediaDailyNews, Steve McClellan - Wednesday, November 16, 2011
The 30-second TV spot is far from dead -- but the ti ...
- 4 Top Mistakes To Avoid In The Search For Social ROI
Online Media Daily, Darby Williams - Tuesday, November 15, 2011
Engagement is a key element in driving word-of-mouth. However, engagement and word-of-mou ...
- Engagement: Key Customer Loyalty Indicator
Marketing Daily, Mark Johnson - Monday, November 7, 2011
While the presumption has been that satisfied customers will remain loyal, custom ...
- Free All Music For Facebook Brand Fan Pages Gets Funding
Online Media Daily, Laurie Sullivan - Monday, November 7, 2011
Free All Media plans to announce Tuesday a $650,000 private equity capit ...
- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- MediaVest Encourages Clients To Embrace Community Strategies
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
Publicis Groupe's MediaVest has completed a major research project on social communiti ...
- The High Cost of Social-Media Monitoring
Online Media Daily, - Friday, September 30, 2011
Money is flooding into the social-media monitoring market. But while the entrepreneu ...
- Mobile Barcodes Offer Key Customer Engagement
Online Media Daily, Laura Marriott - Tuesday, September 20, 2011
Given the dependency that consumers have on their mobile devices, mobile marketi ...
- Video Expansion: Exponential Interactive Buys AdoTube
Online Media Daily, Gavin O'Malley - Tuesday, September 13, 2011
Shopping for a video ad network? Then consider the field officially le ...
- 'X Factor' Hits Minor Note With TV Audiences
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
A Yahoo/Entertainment Weekly survey found "The X Factor" is the new sh ...
- Kellogg Expands Engagement Capabilities
Marketing Daily, - Wednesday, August 31, 2011
The Kellogg Company has signed Alliance Data Systems Corp. subsidiary Epsilon ...
- Still Photos Open Ecommerce Door To Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Stipple launched an ad platform that turns still images into ecommerce storefront ...
- Tarkoff To CEO, Lithium, Focuses On Social Engagement
Online Media Daily, Gavin O'Malley - Monday, August 22, 2011
Lyle Fong, founder and CEO of social-marketing firm Lithium, has stepped dow ...
- Initiative: Consumer Engagement Key To Brand Choice
Marketing Daily, Steve McClellan - Monday, August 22, 2011
More than 40% of customers now say they will not buy ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...
- Ogilvy Debuts Specialty Video Practice, Pushes Engagement
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
As online video continues its dramatic rise, Ogilvy & Mather on Thursd ...
- Effectiveness Is Not Aligned With Engagement
Marketing Daily, Aaron Baar - Tuesday, June 14, 2011
Marketers looking to buy programming based on "audience engagement" may want ...
- 7 Ways To Get Your Content To Its Audience
Online Media Daily, Nathan Lump - Monday, June 13, 2011
Content gets used these days to mean almost every element of ...
- To Attract And Hold Fast
Engage:Moms, Maryanne Conlin - Wednesday, April 20, 2011
I participated in an industry discussion on social media this week whe ...
- Why Engagement Is the New 'Click'
Marketing Daily, Diaz Nesamoney - Monday, April 18, 2011
Making user engagement the "new click" becomes an obvious choice for bran ...
- How To Optimize Videos For Bing And Google Search Engines
SearchBlog, Laurie Sullivan - Tuesday, March 1, 2011
Marty Weintraub wanted to know what triggers videos to serve up ...
- Kaminkow Named First Female CEO, TracyLocke
MediaDailyNews, Fern Siegel - Wednesday, February 23, 2011
Beth Ann Kaminkow has broken the glass ceiling at TracyLocke, becoming i ...
- Broadcast, Newspaper Sites Lead Video Viewing
Online Media Daily, Mark Walsh - Thursday, February 17, 2011
During the fourth quarter, brands saw average video viewing time double ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...