- Re-Engage Dormant Subscribers
Research Brief, Jack Loechner - Wednesday, March 23, 2016
According to ReachMail, since investing in acquisition of new customers is s ...
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Mobile Marketing Daily, Ben Frederick - Friday, March 18, 2016
Comparing the emotional content of tweets to ad recall showed that use ...
- Presidential Candidates Fuel Late-Night TV Comedy
Red, White & Blog, Philip Rosenstein - Monday, March 21, 2016
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. T ...
- Vadio Launches ChannelBuilder To Monetize Music Video
Mobile Marketing Daily, Ben Frederick - Tuesday, March 15, 2016
Vadio, a music video platform for brands, has released ChannelBuilder, which wi ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Responsive Design, Mobile Key To Getting Responses For Emailers
Email Marketing Daily, Ben Frederick - Friday, March 11, 2016
Brands that embrace responsive design see 24% more clicks than brands th ...
- Turner Sports, Snapchat Team To Let Fans Use Brand Logos
MediaDailyNews, Wayne Friedman - Thursday, March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting ...
- Content Analytics Necessary For Effective Personalization And Engagement
Research Brief, Jack Loechner - Thursday, March 10, 2016
According to a new study by Rapt Media, personalization and deeper engageme ...
- Oscars TV Spenders Earn Big Social Media Results
MediaDailyNews, Wayne Friedman - Tuesday, March 1, 2016
Top Oscars TV ad spenders like Samsung, Netflix and Android also g ...
- More Ads On Instagram Translate Into Less Organic Engagement
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 1, 2016
Social Times reports on a Locowise study that shows Instagram’s post engageme ...