- Big Brand Names Offer Post-Holiday 'Gifts'
Marketing Daily, Laurie Sullivan - Thursday, December 27, 2007
[Entertainment] Alongside the commercials from "the coolest brands, Firebrand promotes a treasure-tro ...
- Altoids Mints Tin Is New 'Monopoly' Token
Marketing Daily, - Wednesday, December 26, 2007
The new game, "Monopoly: Electronic Banking Edition," features its first mint toke ...
- Should Striking Writers Get Involved in the Web?
Around the Net In Online Marketing, Ross Fadner - Wednesday, December 19, 2007
According to a recent Los Angeles Times piece (link: http://www.latimes.com/business/la-fi-webwriters17dec17,0,4998256,full.story?coll=la-home-center ), write ...
- Writer's Strike Hinges On Online Revenue
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 18, 2007
...
- NBA Extends New-Media Strategy With Joost Partnership
Online Media Daily, Gavin O'Malley - Tuesday, December 18, 2007
The Joost NBA Channel will feature highlights and complete replays of class ...
- Writers: We Will Move Online
Around the Net In Online Marketing, Ross Fadner - Friday, December 14, 2007
The Hollywood union strike between the Writers Guild of America and t ...
- Sponsored Events Cause Red-Carpet Ruckus
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 13, 2007
...
- MTVN Creates Digital Marketing Unit
MediaDailyNews, - Thursday, December 13, 2007
MTV Networks has created Digital Fusion, a specialized unit focused on developi ...
- Study: More Americans Go Online For Entertainment
MediaDailyNews, - Wednesday, December 12, 2007
The TV strike is changing some American's viewing habits. A poll ...
- Hammond Rejoins 'Variety' As CMO
Marketing Daily, - Tuesday, December 11, 2007
Madelyn Hammond has rejoined Variety and has been named CMO of t ...
- Hertz, Nickelodeon Launching Video Travel Device
Marketing Daily, Aaron Baar - Friday, December 7, 2007
[Tourism/Entertainment] Nick on the Go will be available in Atlanta, Baltimore, Chicag ...
- World Wrestling Marks 15 Years Of 'RAW' With CD, DVD
Marketing Daily, Laurie Sullivan - Friday, December 7, 2007
[Entertainment] The online marketing promotion relies on Google, Facebook and MySpace ...
- Netflix Mailers Prove Costly
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
A recent audit by the U.S. Postal Service's Office of Inspector Gener ...
- Glam Media Launches Entertainment Channel
Online Media Daily, - Thursday, December 6, 2007
Glam Media (www.GlamMedia.com) has launched the Glam Entertainment Channel on its distribut ...
- Sony, Warner Ink Gaia Online Deals For Movies
Marketing Daily, Laurie Sullivan - Wednesday, December 5, 2007
[Entertainment] Look at the deals as an exploratory effort to transition mov ...