- SAG Delays Strike Authorization Vote
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
The Screen Actors Guild has delayed a strike authorization vote previously schedul ...
- 'Marley' Deal Is Purina's Branded-Entertainment Debut
Around the Net In Brand Marketing, Thom Forbes - Friday, December 19, 2008
"Marley & Me," the film about a rambunctious pooch and opening Christm ...
- Campbell Soup Ties In With 'Tale Of Despereaux'
Marketing Daily, Nina Lentini - Thursday, December 18, 2008
In its first partnership with a major movie studio, Campbell Soup ...
- Clydesdales Marks 75 Years As A-B Symbol
Marketing Daily, - Wednesday, December 17, 2008
The Budweiser Clydesdales, a Tournament of Roses Parade tradition for 56 year ...
- Coke, Duane Reade, 'Chicago' In Unique N.Y. Promo
Marketing Daily, Nina Lentini - Wednesday, December 17, 2008
A Coke spokesperson says Duane Reade was chosen because it is "quintessenti ...
- Disney Promotes 'Bolt' Via IPhone 'Adver-game'
Marketing Daily, - Wednesday, December 17, 2008
The Rhinoball app also includes "Bolt"'s theatrical trailer and TV commercial. T ...
- Disney Cutbacks May Be Minimal
Around the Net In Media, Joan Voight - Wednesday, December 10, 2008
...
- Sponsors Hop Aboard The BritBus For U.S. Tour
Marketing Daily, Karl Greenberg - Monday, December 8, 2008
Virgin Atlantic, which pays for air transport for the tour, will r ...
- Disney Droop: Cost-Cutting Won't Save 2009, 2010
On Media, Diane Mermigas - Tuesday, December 9, 2008
No amount of Magic Kingdom fairy dust can save Walt Disney C ...
- Humorous Campaign For "Shrek The Musical"
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
...
- Pedigree, Movie Giants Team For Dog Adoption
Marketing Daily, - Tuesday, December 2, 2008
Pedigree Food for Dogs is partnering with the upcoming film "Hotel f ...
- Blockbuster Tests Store With Expanded Offerings In Nevada
Around the Net In Brand Marketing, Thom Forbes - Monday, December 1, 2008
...
- Free TV Slams Media Cos.
On Media, Diane Mermigas - Monday, December 1, 2008
Amid the worst consumer confidence and negative GDP in decades, people a ...
- Blockbuster Takes On Netflix With Movie Streaming Box
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 26, 2008
Blockbuster is offering a digital media player called MediaPoint for free ...
- To Keep CBS, Redstone May Sell Theaters
Around the Net In Media, Joan Voight - Wednesday, November 26, 2008
Sumner Redstone may sell the theater chain owned by his National Amusemen ...
- Bond? James Bond?
Marketing Daily, Tom Siebert - Wednesday, November 19, 2008
What are we to make of this new James Bond? Or, mo ...
- Disney, Verizon To Turn Cell Phones Into Theme-Park Tool
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 12, 2008
...
- Disney Builds A Lifestyle Brand; Consumer Spending Hits Results
Around the Net In Brand Marketing, Thom Forbes - Friday, November 7, 2008
Brooks Barnes takes a comprehensive look at Walt Disney Company's master pl ...
- Think Hard, It'll Come Back To You
Around the Net In Brand Marketing, Thom Forbes - Friday, November 7, 2008
- A Look Inside Disney's Toys-Of-The-Future Project
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Bruce Horovitz provides a fascinating inside peek at Disney's formerly top-secret toys-of-the-futu ...
- Netflix And Tivo Teaming Up
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 30, 2008
Netflix and TiVo are unveiling a plan today to offer customers fil ...
- Beatles Expected To Ink MTV Digital Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 30, 2008
...
- Source: Soft Drink Maker Ideates 3D Ad
Marketing Daily, - Thursday, October 30, 2008
An undisclosed soft drink maker will begin shooting a commercial in ...
- Sue Bee Honey Ties In With 'Secret Life Of Bees'
Marketing Daily, - Saturday, October 25, 2008
The Sioux City, Iowa-based company and SKAR Advertising have produced special editio ...
- Tinker Bell Appears In Act Of Marketing Magic
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
...
- Showtime's Martial Arts Partner Out Of Business
Around the Net In Media, Joan Voight - Wednesday, October 22, 2008
Mixed martial arts were supposed to be the next big media phenomeno ...
- Hasbro To Auction Off Sparkly Scrabble Board
Marketing Daily, - Tuesday, October 21, 2008
To celebrate its Diamond Anniversary, the Pawtucket, R.I.-based company will auction o ...
- ConAgra Pairs Popcorn, 'Indiana Jones' DVD In Promo
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2008
The brands are promoting via a television spot that marks the fir ...
- DreamWorks Takes A Front-Row Seat At Universal
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 14, 2008
Under a seven-year distribution agreement, Universal Pictures will receive an 8% f ...
- There's Already An Oscar Winner: Movie Advertising
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 9, 2008
Ending a more than 50-year tradition, the Academy of Motion Picture Ar ...