- Jim Beam's Red Stag Sponsors Kid Rock Tour
Marketing Daily, Karlene Lukovitz - Friday, May 29, 2009
The celebrity tie-ins include a "Call of the Wild" sweepstakes in whi ...
- Activision Looks To Engage 'Guitar Hero 5' Fans
Marketing Daily, Aaron Baar - Thursday, May 28, 2009
All this week, the company has been announcing band participation via new ...
- Jolly Time, Tony's Pizza Launch Bowling Promos
Marketing Daily, - Wednesday, May 27, 2009
Jolly Time Pop Corn and Tony's Pizza have each launched bowling promoti ...
- SeaWorld Adds Bloggers to Press Launch Event
Around the Net In Brand Marketing, - Wednesday, May 27, 2009
Busch Entertainment's SeaWorld last week took a group of bloggers for ...
- Love Story, Shoofly Pie Sell The Keystone State
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
The traditional, social media, out-of-home, and grassroots elements are intended to gi ...
- Nation's Capital Seeks 'Museum' Film Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
Destination DC ran promotions with "National Treasure" and its sequel, but t ...
- Is Recession Sex Better Than Makeup Sex?; What Cures Low T?
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 21, 2009
"Or Could Analytics, Marketing Be Behind Rising Sales of Personal Lubricant, 'Sexual-Enhanceme ...
- Microsoft, Netflix Team On Windows Media Center
Marketing Daily, - Wednesday, May 20, 2009
Microsoft has teamed with Netflix to offer more than 12,000 movies a ...
- French Perfume Designer Collaborates On 'Scent Opera'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
...
- Marriott Launches Nickelodeon Getaway Program
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2009
The promotion is being publicized on YouTube and at www.nickelodeongetaway.com. The hote ...
- Breyers Webisodes Feature '30 Rock' Star
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2009
The Unilever brand is also encouraging consumers to get in on t ...
- Blockbuster Suffers As Consumers Go Out To The Movies
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Too many people are venturing out to movie theaters, according to Blockbust ...
- 'The Simpsons' Plot To Keep Merchandise Juggernaut Rolling
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
Homer, Marge, Bart, Lisa and Maggie are in a race to tu ...
- Walgreens Will Sell Exclusive Line Of Marvel Toys, Edibles
Around the Net In Brand Marketing, Thom Forbes - Friday, May 15, 2009
...
- Who Goes To The Movies?
Marketing Daily, - Thursday, May 14, 2009
Top 10 DMAs in which live adults who went to the movi ...
- McDonald's, Fox Sign Global Movie Tie-In Deal
Marketing Daily, - Wednesday, May 13, 2009
McDonald's and Twentieth Century Fox have announced a global partnership around t ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Marketing Daily, Laurie Sullivan - Thursday, May 14, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- Disney, Kodak Join For Cruise Line Promotion
Marketing Daily, - Tuesday, May 12, 2009
Disney Channel stars will set sail this summer, joining thousands of Disn ...
- All American Pet Does Movie Tie-In, Contest
Marketing Daily, - Tuesday, May 12, 2009
All American Pet Co. is tying in with Disney-Pixar's new 3D movi ...
- Peacock Struts NBCU Brand Campaign
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2009
Celebrating its fifth year under the NBC Universal banner, the big med ...
- NASCAR In A Spin As Automakers Sputter
Around the Net In Brand Marketing, Thom Forbes - Monday, May 11, 2009
For more than a decade, NASCAR expanded voraciously but Chrysler's bankruptcy ...
- Jeep Terminates Big Effort For Warner Film
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
A Chrysler spokesperson says that not much more than a pair ...
- Aflac Teams 'Up' With Disney-Pixar
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2009
"This is part of our overall new campaign strategy called Wingspan," sa ...
- Who Goes To The Video Store?
Marketing Daily, - Wednesday, May 6, 2009
Top 10 DMAs in which live adults who went to a vid ...
- Mouse Doesn't Roar: Disney 2Q Profits Drop 46%
MediaDailyNews, Wayne Friedman - Tuesday, May 5, 2009
Hit with a double whammy of sharply lower advertising sales at i ...
- Personality Data Predicts Media Usage
Around the Net In Media, Joan Voight - Monday, May 4, 2009
Personality is often a more effective prediction tool for media usage th ...
- Will Content Success Elude A Post-AOL Time Warner?
On Media, Diane Mermigas - Monday, May 4, 2009
So many of the merger assumptions for a successful AOL Time Warn ...
- Entertainment Startup Booyah Gets $4.5 Million
Online Media Daily, - Friday, May 1, 2009
Digital entertainment startup Booyah has raised a $4.5 million in first-round fundi ...