- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Fuller's 19 Entertainment Dreams Of An Online Hit
MediaDailyNews, - Wednesday, December 16, 2009
Simon Fuller's 19 Entertainment, part of CKX, said it will launch ...
- Text Answer Firm, Warner Bros. In Promo Deal
Marketing Daily, Aaron Baar - Tuesday, December 15, 2009
Text answer company kgb542542 has entered into a cross-marketing deal with t ...
- Sylvania Sponsors Disney's 'Small World'
Marketing Daily, Tanya Gazdik - Monday, December 14, 2009
The agreement includes marketing and promotional rights, attraction sponsorships and a promotion ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- McDonald's Ties 'Avatar' To Big Mac Promo
Marketing Daily, Aaron Baar - Thursday, December 10, 2009
McDonald's is taking consumers to the planet of Pandora via advertising, in-sto ...
- Mercedes Signing 10-Year Sponsorship Deal For Shanghai Arena
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
Mercedes is expected to announce today that it is signing a 10-ye ...
- Mandalay Bay Goes Facebook In New Year's Promo
Marketing Daily, - Monday, December 7, 2009
To expand its Facebook fan base, Mandalay Bay Resort and Casino ...
- Tony's Pizza Offers Free Bowling
Marketing Daily, - Friday, December 4, 2009
For the holidays, specially marked boxes of Tony's Pizza products are carryi ...
- Huge Cruise Ships Prepare For Launch But Face Uncertain Waters
Around the Net In Brand Marketing, Thom Forbes - Friday, December 4, 2009
After watching footage of Royal Caribbean's new Oasis of the Seas 5,400-passeng ...
- Zucker Must Prove Mettle To Comcast
Around the Net In Media, Fern Siegel - Thursday, December 3, 2009
Jeff Zucker, who became chief executive of NBC Universal in 2007, ...
- Hidden Valley Ranch Sponsors Web Series
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2009
The six-episode series aims to entertain moms and kids while helping th ...