- 'Survivor' Remains Tough, 'Vampire' Bites Competition
MediaDailyNews, Wayne Friedman - Friday, April 30, 2010
Coming into the home stretch of the 2009-2010 season, the broadcast networ ...
- Delivery Agent Acquires Luxury Shopping Site Billion Dollar Babes
Online Media Daily, Gavin O'Malley - Thursday, April 29, 2010
Delivery Agent, which made its name powering online commerce and marketing initiativ ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- Millward Brown BrandZ Ranking Sees 4% Gain For Top Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
The value of the top 100 global brands rose by 4% ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- Dubuc To Helm Lifetime
MediaDailyNews, Erik Sass - Tuesday, April 27, 2010
Nancy Dubuc, the president and general manager of cable TV's History brand ...
- truTV Adds Originals To Strengthen Lineup
MediaDailyNews, Fern Siegel - Tuesday, April 27, 2010
TBS' truTV is adding eight original shows to its lineup. Claiming sol ...
- How Nickelodeon Moved To A One-Brand Strategy
Marketing Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Kraft Singles, Disney Wind Up 'Best Town' Contest
Marketing Daily, Karlene Lukovitz - Wednesday, April 14, 2010
The contest is the first in a series of initiatives for 20 ...
- Study: Attachment To Brands, Movies Co-relate
Marketing Daily, Aaron Baar - Tuesday, April 13, 2010
A survey of 3,000 people between 15 and 34 used an 11-poi ...
- 'Friday Night SmackDown' Moves To Syfy
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
Wrestling's "Friday Night SmackDown," an anchor for MyNetworkTV for the past t ...
- Quick Hit: HBO Renews 'Treme'
MediaDailyNews, David Goetzl - Tuesday, April 13, 2010
HBO's heavily promoted series about New Orleans in the aftermath of Hurrica ...
- Syndicated Shows Fare Better Than Broadcast Rivals
MediaDailyNews, Wayne Friedman - Thursday, April 8, 2010
The 2009-2010 TV season has had its share of lumps, and syndicat ...
- Discovery's New Slate Counts Palin, Gosselin and 'Earth'
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Discovery is about to announce its slate of new shows for 201 ...
- Movie-Themed Wrap Of Monorail Irks Some Disney World Visitors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
A flashy ad display wrapped around a Disney World monorail train h ...
- EA Debuting Tiger Woods PGA Tour Game
Marketing Daily, Aaron Baar - Tuesday, April 6, 2010
EA Sports will not have a presence during television coverage of t ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
MediaDailyNews, - Wednesday, April 7, 2010
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...
- P&G, Walmart Partner In TV Special
Marketing Daily, - Monday, April 5, 2010
P&G and Walmart said, in a release, that the film is ...
- P&G, Walmart Sponsor Family-Friendly TV
MediaDailyNews, Wayne Friedman - Monday, April 5, 2010
Two major consumer product brands, Procter & Gamble and Walmart, say viewe ...
- Big Media Stocks Up In Early 2010
Around the Net In Media, Fern Siegel - Thursday, April 1, 2010
Shares of sector conglomerates are up across the board for the fir ...
- Emirates Airline Presents Bollywood Variety Show
Marketing Daily, - Thursday, April 1, 2010
Emirates airline has launched the first-ever Bollywood variety show to be ful ...
- Horizon Sizes Up Next Season's Pilots
MediaDailyNews, David Goetzl - Thursday, April 1, 2010
Not far away from a release of lineups for the 2010-11 seaso ...