- Tribune Stations Air This TV
MediaDailyNews, David Goetzl - Tuesday, May 25, 2010
As the network becomes Nielsen-rated, several Tribune stations, including WPIX in N ...
- Finales Of Hit Shows Off Season Marks
MediaDailyNews, Wayne Friedman - Tuesday, May 25, 2010
More network prime-time shows are not only seeing ratings results down fr ...
- Microsoft Ready To Reorg Marketing Big Time, Analyst Says
Online Media Daily, Laurie Sullivan - Tuesday, May 25, 2010
Evidently, Steve Ballmer, Microsoft's chief executive officer, has had enough. Maybe that ...
- 'Lost' Finale Delivers Plot Resolution, Solid Ratings
MediaDailyNews, Wayne Friedman - Monday, May 24, 2010
"Lost" found its ratings legs for its series finale -- but t ...
- Thumbplay Partners With Cellular South
Online Media Daily, - Monday, May 24, 2010
Mobile entertainment company Thumbplay has struck a deal with Cellular South, t ...
- Season's Rx: 'Grey's' Still Healthy, 'CSI' Dips
MediaDailyNews, Wayne Friedman - Friday, May 21, 2010
Broadcast program finales elbowed into each other on the last Thursday ...
- UrbanDaddy To Relaunch Perks Program, Sponsored By Heineken
Online Media Daily, Gavin O'Malley - Sunday, May 23, 2010
Men's lifestyle publisher UrbanDaddy on Monday is expected to relaunch its Per ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- CBS Considers Promoting 'S' Word Sitcom
MediaDailyNews, Wayne Friedman - Thursday, May 20, 2010
How does a broadcast network promote a show with a word ...
- CBS Goes Radical: 7 Shows Axed, Hits Moved
MediaDailyNews, Wayne Friedman - Wednesday, May 19, 2010
For years, TV advertisers have always talked about the stability of CB ...
- There's No Business Like Social Business: Actually, Study Finds It Ranks Second Only To TV For Entertainment
Online Media Daily, Joe Mandese - Thursday, May 20, 2010
Social media may or may not be advertising, according to some peop ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Upfront: ABC To Debut 10 New Shows
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Continuing its belief in big TV development, ABC has started up anoth ...
- MSG Stock Jumps If Knicks Sign LeBron James
MediaDailyNews, David Goetzl - Friday, May 14, 2010
A stock price may jump when a new CEO joins the compan ...
- Colgate-Palmolive, VEVO 'Charging Up Music'
Marketing Daily, - Thursday, May 13, 2010
The co-branded (with the company's MaxWhite brand) online video series will spotlig ...
- Disney Sells Power Rangers To Previous Owner, Haim Saban
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 13, 2010
...
- Peter Chernin Wants Empire Of His Own
Around the Net In Media, Fern Siegel - Wednesday, May 12, 2010
Ever since Peter A. Chernin left the News Corporation as Rupert Murdoch ...
- Who Plays The Slots?
Marketing Daily, - Wednesday, May 12, 2010
Top 10 DMAs in which reside adults who played slot machines ...
- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Disney: ABC, ESPN See Ad Growth, But Dollar Declines
MediaDailyNews, David Goetzl - Tuesday, May 11, 2010
Disney reported notable ad sales growth Tuesday at its local station a ...
- Norwegian Cruise Line's New 'Epic' Aims To Entertain
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
The Norwegian Epic, a balcony-laden ship that can sail with 4,100 passenger ...
- JetBlue Asks Its Fliers To Keep Spreading the Word
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
JetBlue characterizes a campaign breaking today as a "digital brand experience," Stua ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Cross-Media Success: Liberty Posts Strong Results
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
Getting strong results from its QVC shopping channel help Liberty Media Gro ...
- Time Warner Cable Plans Higher-Level Service
MediaDailyNews, David Goetzl - Friday, May 7, 2010
Time Warner Cable's COO Landel Hobbs frequently hints at opportunities to genera ...
- I Will Survive: 'Survivor' Tops Charts
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
For the last couple of weeks, "Survivor" has returned to become t ...
- NBC's Zucker Says He's Interested In Future Political Run
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
NBCU CEO Jeff Zucker set off another round of the favorite ga ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Power Rangers Guru Launches Saban Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Haim Saban, the guy who made "Mighty Morphin Power Rangers" a bra ...