- National CineMedia Adds Affiliate, Expands OOH Reach
Marketing Daily, Erik Sass - Wednesday, June 30, 2010
National CineMedia, one of the leading cinema advertising companies, has added anoth ...
- Big Syndie Deals For 'Glee,' 'Modern Family'
MediaDailyNews, David Goetzl - Tuesday, June 29, 2010
The Oxygen network has acquired off-net rights to Fox musical hit "Glee ...
- Disney Store With Interactive Elements Makes Debut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
...
- Who Goes Bowling?
Marketing Daily, - Monday, June 28, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Digital Expansion: ZelnickMedia To Buy Alloy
MediaDailyNews, David Goetzl - Thursday, June 24, 2010
A group led by privately held ZelnickMedia has agreed to acquire Allo ...
- Ad Group Gives $10M For Family Fare
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Major TV advertisers are making a renewed effort to get big ...
- Fast Changing Consumer Behavior Forcing New Business Models
Research Brief, Jack Loechner - Thursday, June 24, 2010
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment a ...
- Bing Out-Blings Google
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 23, 2010
Further distinguishing itself from Google, Bing is rolling out upwards of 1 ...
- Six Flags Names Discover 'Official Credit Card'
Marketing Daily, Tanya Gazdik - Tuesday, June 22, 2010
To promote this partnership, Six Flags has launched an extensive merchandising progra ...
- Fee-For-All: Dish Drops 4 Disney HD Channels
MediaDailyNews, Wayne Friedman - Tuesday, June 22, 2010
It's open season again on cable operators stopping carriage of cable network ...
- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...
- Disney's 'Phineas And Ferb' To Get The Full Marketing Treatment
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
If you haven't met Phineas and Ferb yet, you soon will. T ...
- Future Rosy For Online Entertainment, Media
Marketing Daily, Aaron Baar - Tuesday, June 15, 2010
As people become more comfortable with mobile Internet devices, the number ...
- ION Finds 'Without A Trace'
MediaDailyNews, David Goetzl - Monday, June 14, 2010
The Ion network continues to fashion itself as a sort of C ...
- Fanta Launches Search For New 'Fantana'
Marketing Daily, - Friday, June 11, 2010
Between now and June 30, brand fans are being asked to subm ...
- KGB Becomes Bonnaroo Partner
Marketing Daily, - Friday, June 11, 2010
The company provided the festival's first "Roo Feed," an instantaneous news fe ...
- More Are Cutting Back On Summer Splurges
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"They aren't completely cutting out indulgences, they're just finding other ways ...
- Kevin Campbell Named EVP, Marketing At Disney
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
...
- Yahoo Hires Movieline.com Columnist
Online Media Daily, - Wednesday, June 9, 2010
Continuing to expand its editorial staff, Yahoo has hired Movieline.com columnist Ma ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- Disney Is Said To Be Closing Most Of Its ESPN Zone Restaurants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
...
- Broadcast Regulars Dip, 'Comic' Gets Modest Laughs
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast networks' first big scripted salvo into the summer season was mo ...
- Macy's Braces For Smurfy Holidays
Marketing Daily, - Monday, June 7, 2010
Bring on the blue: Macy's has tapped the Smurfs as its holid ...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- EA Predicts Spain Victory Over Brazil In World Cup
Marketing Daily, - Thursday, June 3, 2010
The company also predicts the first team to be eliminated will ...
- Mattel Launches Monsters With Hopes For Blockbuster Hits
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
Ann Zimmerman has a peek at Mattel's attempt to create a n ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Toys 'R' Us Boutiques Promote 'Toy Story 3'
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
The flagship store in New York's Times Square will include a walk- ...