- Etch A Sketch Capitalizes On Notoriety
Marketing Daily, Aaron Baar - Friday, March 30, 2012
After finding itself at the center of a political controversy earlier th ...
- NHL Fans To Choose EA Cover Athlete
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
The National Hockey League and Electronic Arts Inc. are partnering for ...
- Social Media Is Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Nine out of 10 people view social networking sites as a n ...
- Movie Rentals: DVD, Blu-ray Rentals Dip, Kiosk Rises
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
Overall home rentals of DVD and Blu-ray disc continue to drop. B ...
- Finland To Get 'Angry Birds' Park In April
Around the Net In OMD Europe, Nina Lentini - Thursday, March 22, 2012
Looking to provide children a fun way to exercise, the creators ...
- SiriusXM CEO Explains Rate Hike
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
SiriusXM CEO Mel Karmazin wrote an email that was sent out ...
- 'The Hunger Games': Full Course Marketing Lesson
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 22, 2012
No "Stayin' Alive" is not the new theme song of Burger Kin ...
- A Dark Tale of Contemporary Cinema
Marketing: Entertainment, Tom Siebert - Thursday, March 22, 2012
Originally, this column was going to be a fun, snarky piece abo ...
- The 'Toon That Roared
Marketing: Entertainment, Alison Hill - Thursday, March 15, 2012
How a kids' network spoke up against bullying ...
- NPD: Music Sales Increase
Marketing Daily, Aaron Baar - Wednesday, March 7, 2012
After years of decline, the total number of people buying compact dis ...
- Redbox Tops 2 Billion Rentals
Marketing Daily, Aaron Baar - Wednesday, March 7, 2012
The company is returning the favor by offering free rentals this Thursda ...
- The Wisdom Of Gomer Pyle
Marketing: Entertainment, Doug Chavez - Thursday, March 8, 2012
Perhaps it was a late-night re-run of "Gomer Pyle" playing in t ...
- IPG Acquires Frukt, Adds It To Octagon Unit
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
The Interpublic Group of Companies has acquired Frukt Communications, the London-based music-focus ...
- Jack Daniels, Band Open 'Drinking School'
Marketing Daily, Aaron Baar - Monday, March 5, 2012
Jack Daniels, along with music act The Zac Brown Band, is looki ...
- Disney Ties 'Brave' To Scotland Tourism
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
Walt Disney is partnering with VisitScotland for a GBP7 million global marketi ...