Social Media Is Entertainment
Brand-e.biz , Friday, March 30, 2012 10:30 AM
Nine out of 10 people view social networking sites as a new form of entertainment, and more than half say social media sites are important tastemakers in determining what to watch and buy, according to a survey of 750 social network users aged 13 to 49 carried out by the Hollywood Reporter and Penn Schoen Berland. And close to 80% of those surveyed say they always/sometimes visit Facebook while enjoying TV, while 41% tweet about the shows they are watching. More than half post on social networking sites while viewing television to feel connected to other who might be tuning in.
Recent Around the Net In Brand Marketing Articles
-
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ... -
NFL-Microsoft Deal 'Landmark' Game-Changer May 23, 9:10 a.m.
A new multi-year alliance between the league and Microsoft, valued at $400M, will give the company ... -
Future Of Fast Casual: Alcohol May 23, 9:10 a.m.
Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a ... -
NFL Puts Super Bowl L Into Levi's Stadium May 23, 9:10 a.m.
In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated ... -
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
Be the first to comment on "Social Media Is Entertainment "
Leave a Comment