- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Mobile: The New Driver Of Reach To The Mass Market
Marketing: Entertainment, Will Kassoy - Thursday, January 31, 2013
It wasn't so long ago that we relied on TV to rea ...
- Official Hashtags Help Keep Conversation Going
Marketing Daily, Aaron Baar - Tuesday, January 29, 2013
Viewers tweet about a particular program about 1,200% more when the sh ...
- GMR Mixes It Up With SportsMark
Marketing Daily, Karl Greenberg - Monday, January 28, 2013
GMR Marketing, the global sports, entertainment, and lifestyle marketing agency, has beg ...
- WB Entertainment Selects Tsujihara As CEO
MediaDailyNews, David Goetzl - Monday, January 28, 2013
Time Warner has turned to Kevin Tsujihara as the new CEO. T ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Popcorn Brand Piggybacks On Monopoly Contest
Marketing Daily, Aaron Baar - Thursday, January 24, 2013
"Our goal was to generate some attraction and make the connection betwe ...
- GEICO, Universal In Line-up For 'Puppy Bowl' 2013
Marketing Daily, Carrie Cummings - Thursday, January 24, 2013
"Our challenge is always to come up with new opportunities for n ...
- Sports Arenas Are Big Business
Marketing: Entertainment, Ranvir Gujral - Friday, January 25, 2013
For many brands sports fans are the ultimate target. Dollars constantly fe ...
- The Plot Gets Upbeat For Netflix
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 24, 2013
We could talk about Apple's disconcerting results, McDonald's tepid expectations or t ...
- GoPro To Help ESPN With X Games
Marketing Daily, Aaron Baar - Tuesday, January 22, 2013
Extreme sports video camera maker GoPro is teaming with ESPN to he ...
- Ram Jam Artists Prepare To Auction Their Ram Trucks
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Ram Truck Brand is wrapping up 2012's "Road to the Ram" Ja ...
- Stars In Our Eyes: The SAG Awards Is The Standout Performer This Season
Marketing: Entertainment, Alison Hill - Thursday, January 17, 2013
Some viewers and even industryites out there might hit awards show burn-o ...
- Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad
MediaDailyNews, Steve McClellan - Tuesday, January 15, 2013
Sony Computer Entertainment has settled its breach of contract court fight wi ...
- Volkswagen Polices Awards Shows In Jetta
Marketing Daily, Karl Greenberg - Friday, January 11, 2013
Two ads, part of the Jetta ad mix launched last year, wi ...
- Flixster Speeds Past Mobile Tipping Point In 2012
Mobile Marketing Daily, Steve Smith - Monday, January 14, 2013
In 2012, Flixster saw studio spending on its cross-platform properties flip, wi ...
- New Balance Goes To Disney
Marketing Daily, Karl Greenberg - Thursday, January 10, 2013
New Balance is partnering with Walt Disney Parks and Resorts in ...
- Storming The Winter Palace
Marketing: Entertainment, Doug Chavez - Thursday, January 10, 2013
This week, Las Vegas is being stormed by legions from Madison Ave ...
- Is That A Box Office In Your Pocket?
Mobile Marketing Daily, Kamal Kaur - Wednesday, January 9, 2013
As mobile devices continue to act as our personal assistants, consumers a ...
- Digital Entertainment Sales Top Billion-Pound Mark
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 2, 2013
Digital sales of music, video and games in the UK crossed mo ...
- Q&A: Brendan O'Kane, OtherLevels
Marketing Daily, Aaron Baar - Wednesday, January 2, 2013
It's one thing to attract mobile gamers; it's quite another to ke ...